Download pdf
Transformations in Consumer Buying Behavior: Investigating How Online Shopping Platforms
- 1 Guiyang Prime International School of No.1 High School，Jinhu Road, Guanshanhu District, Suryang, Guizhou
* Author to whom correspondence should be addressed.
Abstract
The advent of online shopping platforms has significantly transformed consumer buying behavior, revolutionizing the retail landscape. This study investigates the shifts in consumer preferences and purchasing patterns attributed to the proliferation of digital marketplaces. The research encompasses a comprehensive analysis of consumer behavior trends, drawing on both qualitative and quantitative data collected from surveys and market studies. The methodology involves a mixed-methods approach, integrating statistical analysis with thematic analysis to derive insights from consumer feedback and market data. The findings reveal a marked increase in the convenience and accessibility of shopping, which has driven a shift towards online purchases. Additionally, the study identifies critical factors influencing consumer decisions, such as personalized recommendations, competitive pricing, and the ease of comparing products. The results underscore the growing importance of mobile shopping and the role of social media in shaping consumer choices. In conclusion, the research highlights the transformative impact of online shopping platforms on consumer behavior, emphasizing the need for retailers to adapt to these changes by enhancing their digital presence and leveraging data analytics to better understand and meet consumer needs.
Keywords
Online and offline shopping, Consumer behavior, online platformOnline and offline shopping, Consumer behavior, online platformOnline and offline shopping, Consumer behavior, online platformOnline and offline shopping, Consumer behavior, online platformv
[1]. Li Shuangshuang, Chen Yiwen, & Li Jiangyu. (2006). Analysis of consumers' online shopping decision model.
[2]. Tu H W, & Zhou X. (2011). Review and Prospect of consumer channel migration behavior.Foreign Economy and Management, 6.
[3]. Choudhury V., Karahanna E. The relative advantage of electronic channels: A multidimensional view. MIS Q. 2008;32:179-200. doi: 10.2307/25148833. [CrossRef] [Google Scholar]
[4]. Zhao, Y., Zhao, X., & Liu, Y. (2022). Exploring the impact of online and offline channel advantages on brand relationship performance: the mediating role of consumer perceived value. Behavioral Sciences, 13(1), 16.
[5]. Hou Min, Zhang Yao, & Gu Chunmei. (2017). A comparative study on online and Offline consumer shopping experience. Statistics and Decision, (6), 54-58.
[6]. Yang Anran. (2016). Li Haojun started from the crowd to see the trend and find the direction, and hit the little Red Book and Keep. Chuangchuang State, (5), 112-113.
[7]. Feng Runliu, & Qu Hongian. (2023). The Influence of social e-commerce platform promotion strategies of clothing brands on consumers' purchase intention: A case study of XiaoHongshu.Journal of Xian Polytechnic University, 37(4).
[8]. Wang Dandan. (2024). Research on Operational Strategy Design of virtual content Platform - A case study of XiaoHongshu. Design, 9, 361.
[9]. Gilly, M. C., & Wolfinbarger, M. (2000). A comparison of consumer experiences with online and offline shopping. Consumption, Markets and Culture, 4(2), 187-205.
[10]. Chu Jiali, & Li Ziying. (2018). Analysis of marketing skills -- taking XiaoHongshu APP as an example. Taxation, (11), 137-138.
Cite this article
Liu,Z. (2024). Transformations in Consumer Buying Behavior: Investigating How Online Shopping Platforms. Advances in Economics, Management and Political Sciences,109,181-186.
Data availability
The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.
Disclaimer/Publisher's Note
The statements, opinions and data contained in all publications are solely those of the individual author(s) and contributor(s) and not of EWA Publishing and/or the editor(s). EWA Publishing and/or the editor(s) disclaim responsibility for any injury to people or property resulting from any ideas, methods, instructions or products referred to in the content.
About volume
Volume title: Proceedings of ICEMGD 2024 Workshop: Innovative Strategies in Microeconomic Business Management
© 2024 by the author(s). Licensee EWA Publishing, Oxford, UK. This article is an open access article distributed under the terms and
conditions of the Creative Commons Attribution (CC BY) license. Authors who
publish this series agree to the following terms:
1. Authors retain copyright and grant the series right of first publication with the work simultaneously licensed under a Creative Commons
Attribution License that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this
series.
2. Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the series's published
version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial
publication in this series.
3. Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and
during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See
Open access policy for details).