Download pdf
Challenges and Countermeasures for China’s Cross-Border E-Commerce in International Market Competition under the “Belt and Road” Initiative
- 1 Institute of International Business, Fort Hays State University, 600 Park Street Hays, Kansas City, America
* Author to whom correspondence should be addressed.
Abstract
Under the “Belt and Road” initiative, China’s cross-border e-commerce faces several challenges in international market competition, including difficulties in brand development, issues in logistics and supply chain management, risks and problems related to cross-border payment services, and localization and compliance issues. To address these challenges, China’s cross-border e-commerce can implement the following countermeasures: First, deepen brand development by enhancing cultural recognition and emotional connections. Second, optimize logistics and supply chain management to reduce logistics costs and improve efficiency. Third, innovate payment settlement methods to enhance transaction convenience, strengthen regulatory cooperation with relevant countries, jointly establish cross-border e-commerce payment standards, and improve transaction security. Finally, understand local markets in depth, form localized teams, learn about overseas regulations, and establish a sound compliance management system to effectively address compliance challenges and achieve sustainable development. Through these measures, China’s cross-border e-commerce can better seize market opportunities and enhance international competitiveness under the “Belt and Road” initiative.
Keywords
Belt and Road, Cross-Border E-Commerce, International Market Competition.
[1]. Yang, J. (2024, May 10). Cross-border e-commerce accelerates. People’s Daily Overseas Edition, 008.
[2]. Yu, C. (2024). Competitiveness analysis of Jiangsu’s cross-border e-commerce export products based on RCEP. Modern Commerce & Industry, 45(10), 31-33.
[3]. Xu, H. (2021). The brand development of cross-border e-commerce under the “Belt and Road” initiative: Opportunities, challenges, and breakthroughs. Business Economics, (07), 85-88.
[4]. Hong, Y., & Li, Y. (2022). New trends, problems, and countermeasures in the development of China’s cross-border e-commerce. China Foreign Trade, (10), 32-35.
[5]. Zhang, Y. (2023). An analysis of logistics and supply chain management in cross-border e-commerce. China Maritime Weekly, (29), 43-45.
[6]. Lin, Z. (2022). Issues and countermeasures for China’s cross-border e-commerce export to ASEAN under RCEP. Logistics Technology, 45(10).
[7]. Zhu, M. (2021). Opportunities, challenges, and suggestions for the compliance development of cross-border e-commerce in Zhejiang. National Circulation Economy, (34), 23-25.
[8]. Lin, Y. (2024). Challenges and countermeasures for China’s cross-border e-commerce under the digital economy. China Business Review, (03), 58-61.
Cite this article
Gong,J. (2024). Challenges and Countermeasures for China’s Cross-Border E-Commerce in International Market Competition under the “Belt and Road” Initiative. Advances in Economics, Management and Political Sciences,111,173-179.
Data availability
The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.
Disclaimer/Publisher's Note
The statements, opinions and data contained in all publications are solely those of the individual author(s) and contributor(s) and not of EWA Publishing and/or the editor(s). EWA Publishing and/or the editor(s) disclaim responsibility for any injury to people or property resulting from any ideas, methods, instructions or products referred to in the content.
About volume
Volume title: Proceedings of the 8th International Conference on Economic Management and Green Development
© 2024 by the author(s). Licensee EWA Publishing, Oxford, UK. This article is an open access article distributed under the terms and
conditions of the Creative Commons Attribution (CC BY) license. Authors who
publish this series agree to the following terms:
1. Authors retain copyright and grant the series right of first publication with the work simultaneously licensed under a Creative Commons
Attribution License that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this
series.
2. Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the series's published
version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial
publication in this series.
3. Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and
during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See
Open access policy for details).