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Urban Digital Transformation, E-Commerce and Rural Revitalization
- 1 School of Business, Nanjing University, Nanjing, China
* Author to whom correspondence should be addressed.
Abstract
Urban digital transformation has become important to promote social progress and economic growth. At present, rural development is seriously lagging, and it is of great significance to explore the impact of urban digital transformation on rural revitalization to promote the coordinated development of urban and rural areas and rural revitalization. This study empirically investigates the impact of urban digital transformation on rural revitalization based on municipal panel data from 2009-2021. The study shows that urban digital transformation significantly drives rural revitalization, and e-commerce plays a mediating role in it. The improvement of green economy efficiency, industrial agglomeration, and human capital level will enhance the impact of urban digital transformation on rural revitalization. From the results of heterogeneity analysis, the effect is more obvious in the eastern region. This study also proposes policy suggestions from three perspectives: to promote urban digital transformation, to focus on key elements such as e-commerce, and to develop regional synergies, which provide a reference for promoting rural revitalization in the context of urban digital transformation.
Keywords
urban digital transformation, rural revitalization, e-commerce
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Cite this article
Zhao,L. (2024). Urban Digital Transformation, E-Commerce and Rural Revitalization. Advances in Economics, Management and Political Sciences,118,48-58.
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