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Strategic Insights into China's Fan Economy Synergizing Fandom and Commerce
- 1 Institute of No. 2 High School of East China Normal University
* Author to whom correspondence should be addressed.
Abstract
The fan economy mainly obtains economic and social benefits at the economic and spiritual levels. Enterprises use the fan economy effect to accumulate consumer groups, and the establishment of high returns is greater than the spiritual value, which is the foundation of the fan economy. After social msde-area traffic and conducts the four steps of resonance, confirmation, participation, and diffusion, the spiritual value has completed the process of establishment and dissemination. The logic of fan economy realization is that companies and brands will develop products in a targeted manner according to fans' preferences, advertise them, then sell them to Internet celebrities and stars, and finally retain customers with services. The fan economy is mixed. It is no longer just TV stars. There are also fan economies around brand fans, virtual idol fans, social platform fans, etc. Therefore, the fan economy will no longer be a single economic phenomenon but more of a business model.
Keywords
fan economy, traffic, brand, preferences of fans, business model
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Cite this article
Jiang,Z. (2024). Strategic Insights into China's Fan Economy Synergizing Fandom and Commerce. Advances in Economics, Management and Political Sciences,128,72-84.
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