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Analyzing the Rise of the GM’s Brand from a Brand Development Perspective
- 1 Jianqiao University, Shanghai, China
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Abstract
The global eyewear industry thrives on the dynamic interplay of shifting consumer preference, technological advancements, and the emergence of new brands. This study examines the rise of the GM brand, focusing on its positioning, design and communication method to understand the factors behind its success. Employing case study and analysing second-hand industry data, the study investigates effective brand development within the fashion sector. It offers insights into how emerging brands navigate competitive landscapes through innovation, consumer engagement, and strategic positioning. By analyzing GM's growth from a brand development perspective, this research examines its core principles, design strategies, and marketing approaches that have propelled the brand's success. Through the analysis with established and emerging eyewear brands, the paper identifies the unique elements driving while also exploring the challenges and opportunities that lie ahead. The case study provides valuable insights into effective brand-building strategies in the fashion industry, underscoring the crucial role of innovation, design excellence, and consumer engagement.
Keywords
Brand Development, Marketing, Brand Development
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Cite this article
Cao,Y. (2024). Analyzing the Rise of the GM’s Brand from a Brand Development Perspective. Advances in Economics, Management and Political Sciences,136,51-58.
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The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.
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Volume title: Proceedings of the 3rd International Conference on Financial Technology and Business Analysis
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