1. Introduction

Digitalization has permeated various industries and transformed enterprise operation modes, with project management being no exception [1]. Technologies like big data and artificial intelligence allow enterprises to monitor projects in real-time [2]. However, digital transformation also brings issues such as information silos and data security [3]. Enterprises thus need to seek coping strategies to sustain development in a complex market environment.

This research aims to explore the coping strategies of project management in the digital age and offer theoretical and practical guidance for enterprises [4]. By comprehensively reviewing literature in project management, digital technology, and enterprise management fields and analyzing application cases of enterprises from diverse industries, including the digital technologies adopted, changes in management processes, challenges faced, and achieved results, and through in-depth interviews with key stakeholders and data collection on project performance metrics, it reveals the reform benefits. It emphasizes the importance of employees' digital literacy and management process optimization, helps build a flexible and efficient management system, promotes the intelligent development of project management, and enhances enterprise competitiveness. Theoretically, it enriches the understanding of the interaction between digital technology and traditional project management, presents new perspectives and frameworks, and refines relevant theories [5]. Practically, it provides a clear roadmap for enterprises to implement digital strategies, improves project performance, operational efficiency, and competitiveness, and serves as a valuable resource for project managers and professionals to handle digital transformation.

2. Overview of the digital technology

2.1. Definition of digitization

In the narrow sense, digitization converts information into computer-processing data, while in the broad sense, it involves comprehensive information transformation and integrates various technologies to build an Internet information ecosystem. Digitization is a higher stage of informatization, which can more accurately express the characteristics of things. To implement digital transformation, enterprises need to optimize the management process from the strategic level, so as to enhance core competitiveness [6].

2.2. The importance of digitization in the enterprise

Digital transformation of enterprise management mode, improves operational efficiency, and helps enterprises to quickly process information and optimize resource allocation through online platforms and intelligent tools. It also enhances market insight and develops precision marketing strategies based on big data analysis to improve customer experience. In addition, digitalization promotes collaborative innovation among enterprises, breaks industry boundaries, enhances competitiveness, and promotes sustainable development.

3. The application of digitization in enterprise project management

3.1. Current situation of project management

At present, project management is affected by a variety of factors, the scale and scope expand, the number of stakeholders increase, and the traditional methods face challenges, such as a cumbersome process, information lag, poor communication and poor cooperation. Although digital technology has applications, there are problems such as uneven popularization of technology, employee acceptance and corporate culture transformation. Enterprises need to formulate digital transformation plans to improve the management level [7].

3.2. Promoting effect of digitalization on project management

Digitization makes project data management more efficient, supports data-driven decisions, and saves time and cost. It also enhances teamwork, breaks geographic constraints, enabling real-time communication and progress visualization. In the aspect of resource management, the intelligent allocation system can optimize the resource allocation and reduce the risks. Digitization also improves project flexibility and adaptability, promotes continuous improvement, and helps companies stay ahead.

4. Challenges of project management in the digital age

4.1. Technical challenges

The rapid development of technology leads to the difficulty of choosing project management tools, and enterprises need to evaluate and compare many of them. Simultaneously, issues with system integration lead to data silos and impede the exchange of information. Data quality, cybersecurity, and inadequate employee digital literacy are also challenges. Companies need to ensure data accuracy and integrity, strengthen security protection, and improve employee skills.

4.2. Management Challenges

Traditional management methods are difficult to adapt to digital transformation, and project managers need to meet the challenges of multi-sectoral cooperation and increased project complexity. Organizational culture and teamwork issues, such as employee resistance to new technologies, collaboration difficulties, will affect project execution. Decision support systems and incentive teams are also difficult in management. Managers need to effectively transform data into decision support and pay attention to the psychological state of employees.

4.3. Data security and Privacy issues

Project management relies on information technology, data security is very important, data leakage and other problems compromise the reputation and interests of enterprises. At the same time, enterprises need to follow the laws and regulations, balance data use and privacy rights and interests, establish a data security management system, take encryption, audit and other measures to ensure data security and privacy.

5. Coping strategy

5.1. Build a digital management platform

Enterprises should choose the appropriate technical architecture to build a unified data management system, ensure flexibility and adaptability, and use advanced tools to achieve real-time data processing. Platform design should focus on user experience, provide training support, and encourage employee participation. At the same time, strengthen data security and privacy protection, establish a decision-making mechanism, and promote the digital transformation of enterprises.

5.2. Improve employees digital capabilities

Companies need to recognize that employees are the key to digital change and improve their digital literacy through systematic training, covering data analysis, emerging technologies and other topics. Establish a knowledge sharing mechanism, create an innovative cultural atmosphere, pay attention to individual differences and provide personalized solutions, ensure that the ability of employees to keep up with the technological development, and provide support for the sustainable development of enterprises.

5.3. Realize information sharing and collaboration

Enterprises should advocate an open culture, establish a cross-departmental communication platform, ensure real-time information sharing, and management should provide support. Using an integrated information management system and technical means to centralize management of data and improve decision-making efficiency. At the same time, people ensure data security by integrating information sharing and collaboration into daily management, setting up indicators to evaluate performance and improving the flexibility and response speed of project management.

5.4. Strengthen data analysis and decision support

Enterprises should pay attention to data collection and integration, build data lakes or warehouses, and ensure data standardization. Use advanced analytical tools and technologies to identify trend patterns and predict risk assessment schemes. Build the decision support system, simulate the decision results, integrate the existing system, and realize the rapid data call analysis. Promote the transformation of corporate culture and organizational structure optimization, encourage data-driven decision-making, and improve the efficiency and effectiveness of project management.

6. Successful case analysis

6.1. Example of leading enterprises in the industry

A construction company uses BIM technology to improve the efficiency of project visualization and collaboration, saving time and cost; FMCG company uses big data analysis to gain insight into the market and develop precision marketing strategy; IT service company adopts the combination of agile management and cloud computing to shorten the development cycle [8]. These cases show that digital technology can improve the management level and competitiveness, and provide references for other enterprises.

6.2. The practical effect of digital transformation

Digital transformation improves information transparency and real-time performance, enhances risk management capabilities, promotes cross-departmental collaboration, optimizes cost control, and shapes a positive corporate culture. It lays the foundation for the long-term development of enterprises, and helps enterprises to maintain their competitive advantages in the complex market environment and achieve sustainable development.

7. Conclusion

Digitization will continue to improve the efficiency and transparency of project management, optimize the allocation of role responsibilities, promote data-driven decision-making, and enhance innovation and continuous improvement capabilities, while emphasizing data security and compliance. [8]These changes will promote the intelligent development of project management, and enhance enterprise competitiveness and market adaptability.

Continuous innovation and adaptability are the key to the success of enterprises in the digital age. Enterprises should encourage teams to innovate, apply new technologies to optimize the process, pay attention to market dynamics, establish a flexible management mode, and strengthen information sharing. At the same time, we should attach importance to information security and privacy protection, and improve the ability to resist risks to cope with uncertain challenges.

Digital technology is of great significance to project management, although bringing opportunities, but also challenges. Enterprises need to build a digital management platform to improve employees capabilities, and strengthen information sharing, collaboration and data analysis. Successful digital project management depends on the combination of technology and management innovation, and this study provides theoretical and practical guidance for enterprises to implement the digital strategy.

Enterprises should build a digital management platform, strengthen staff training, promote departmental collaboration, strengthen data analysis and decision support, and maintain a sense of innovation. Through these measures, enterprises can improve the efficiency and quality of project management, enhance competitiveness, achieve sustainable development, and meet the challenges of the digital age.