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Research on Factors of Influencing Consumer Behavior Patterns in the Food Service Industry
- 1 School of Management, Guizhou University, Gui Yang, 550025, China
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Abstract
This article provides a comprehensive review of the literature on consumer behavior in the food and beverage industry, with the aim of summarizing and analyzing the factors that influence consumer behavior patterns and providing certain improvement measures for food and beverage industry enterprises. The food and beverage industry is an important part of the economy, so its consumer behavior patterns have a wide-ranging impact on social and economic development. This review mainly includes the factors that influence consumer behavior and their operating modes. Firstly, this paper explores the psychological motives of consumers to a certain extent, mainly divided into brand identification and demand, emphasizing the important roles of brand identification and consumer demand. Secondly, this paper analyzes the factors that influence consumer behavior, mainly including price-performance ratio, consumption experience, marketing strategies, brand image, and product variety, and explains the operating modes and underlying reasons of each factor. Finally, by summarizing consumer behavior patterns and providing some suggestions for the development of the food and beverage industry, this paper offers a forecast for the industry's development. These suggestions mainly include the creation of a brand image and the emphasis on consumption experience.
Keywords
food and beverage industry, psychological motives of consumers, marketing strategies
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Cite this article
Xu,S. (2025). Research on Factors of Influencing Consumer Behavior Patterns in the Food Service Industry. Advances in Economics, Management and Political Sciences,165,7-11.
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Volume title: Proceedings of the 3rd International Conference on Management Research and Economic Development
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