Research on the Market Development Prospect of E-commerce Platforms--- Taking Pinduoduo as an Example

Tianyi Pan

doi:10.54254/2754-1169/2025.22793

Research Article

Open access

Published on 15 May 2025

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Pan,T. (2025). Research on the Market Development Prospect of E-commerce Platforms--- Taking Pinduoduo as an Example. Advances in Economics, Management and Political Sciences,181,9-14.

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Research on the Market Development Prospect of E-commerce Platforms--- Taking Pinduoduo as an Example

Tianyi Pan *^,1,

¹ Cedar Park Christian School (Lynnwood Campus)

* Author to whom correspondence should be addressed.

https://doi.org/10.54254/2754-1169/2025.22793

Abstract

In recent years, Pinduoduo has emerged as one of the most influential platforms in the Chinese e-commerce market through its innovative group-buying model and consumer-focused pricing strategies. Although the majority of previous research has concentrated on Pinduoduo’s business model and logistics, there is a scarcity of studies examining its capital structure, consumer finance products, and credit risk control mechanisms. This gap in research prompts an evaluation of the company’s financial strategies amidst the intensifying market competition and stringent regulatory environment. Through a combination of literature review and case study analysis, the paper examines how Pinduoduo transforms from a traffic-driven platform into a financial innovator. The findings provide insights into the future development of e-commerce finance and offer suggestions for platform operators and policymakers to ensure sustainable financial growth. This research highlights the evolving role of e-commerce platforms in the broader financial landscape and emphasizes the importance of understanding the interplay between innovative business models and financial stability. By analyzing Pinduoduo’s strategic shift, this study contributes to a deeper comprehension of the challenges and opportunities inherent in the integration of e-commerce and financial services.

Keywords

Pinduoduo, E-commerce finance, credit risk, platform economy, financial innovation

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References

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[2]. Li, M., Tsai, C., & Tran, L. T. T. (2021, August). A Case Study of Pinduoduo Strategy Based on SWOT Analysis. In 1st International Symposium on Innovative Management and Economics (ISIME 2021) (pp. 337-346). Atlantis Press.

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Cite this article

Pan,T. (2025). Research on the Market Development Prospect of E-commerce Platforms--- Taking Pinduoduo as an Example. Advances in Economics, Management and Political Sciences,181,9-14.

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About volume

Volume title: Proceedings of the 3rd International Conference on Management Research and Economic Development

Conference website: https://2025.icmred.org/

ISBN：978-1-80590-097-9(Print) / 978-1-80590-098-6(Online)

Conference date: 30 May 2025

Editor：Lukáš Vartiak

Series: Advances in Economics, Management and Political Sciences

Volume number: Vol.181

ISSN：2754-1169(Print) / 2754-1177(Online)

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