The Method of Creating a Genderless and Environmentally Friendly Clothing Brand and Spreading Unisex and Environmentalism in China

Research Article
Open access

The Method of Creating a Genderless and Environmentally Friendly Clothing Brand and Spreading Unisex and Environmentalism in China

Youjia Hao 1*
  • 1 Shanghai Australian International school    
  • *corresponding author evanlu122hyj@outlook.com
AEMPS Vol.182
ISSN (Print): 2754-1177
ISSN (Online): 2754-1169
ISBN (Print): 978-1-80590-101-3
ISBN (Online): 978-1-80590-102-0

Abstract

Three marketing strategy including segmentation, positioning, and data analysis applied in this article gives some suggestions for creating a clothing brand selling neutral products made of eco-friendly materials. Building such a brand not only has commercial value but also has a far-reaching social impact in protecting the environment and promoting social equality.

Keywords:

social equality, environmentalism, clothing industry, business analysis, start-up market

Hao,Y. (2025). The Method of Creating a Genderless and Environmentally Friendly Clothing Brand and Spreading Unisex and Environmentalism in China. Advances in Economics, Management and Political Sciences,182,66-71.
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References

[1]. Chetna Dikkar (2021) Unisex Clothing, A Sustain Ale Way of Self Expression, International Journal of Textile and Fashion Technology · January 2021 DOI: 10.24247/ijtftapr20212

[2]. Li Yuejiao, Li Jiayi (2023) Boundary and Breakthrough: Research on display design of non-sexist fashion culture, Art Science and Technology, No.3, 2023, 34-36

[3]. Namrata Sandhu'(2017) Consumer Response to Brand Gender Bending: An Integrated Review and Future Research Agenda, Business Perspectives and Research5(2) 151-166© 2017K.J. Somaiya Institute of Management Studies and Research SAGE Publicationssagepub. in/home.nav DOI: 10.1177/2278533717692917

[4]. Sarif PATWARY (2020) Clothing and Textile Sustainability: Current State of Environmental Challenges and the Ways Forward, scientific review UDC 687:677:502.131.1 DOI: 10.31881/TLR.2020.16

[5]. Wang Xiaoran, Zhao Shuping (2019) Nearly 70% of the “post-90s” pay attention to the cost performance of goods https://m.sohu.com/a/320395950_115865

[6]. National Health Network (2024) How many thousands of homosexuals are there in this country? How many gay people make up the total population in our country? https://www.qm120.com/zt/bake/786723.html

[7]. NetEase News (2024) New research shows that nearly half of Chinese people approve of LGBT people, and family acceptance and openness are key https://m.163.com/dy/article/J907CA1O052880KM.html

[8]. Wu Heqing (2014) Two-thirds of Chinese consider themselves enviromentalists, twice as many as in Europe and the United States https://www.chinanews.com.cn/gj/2014/05-09/6151228.shtml

[9]. Wu Heqing (2014) Two-thirds of Chinese consider themselves enviromentalists, twice as many as in Europe and the United States https://www.chinanews.com.cn/gj/2014/05-09/6151228.shtml

[10]. Hyojung Kim, Inho Cho and Minjung Park*, Analyzing genderless fashion trends of consumers’ perceptions on social media: using unstructured big data analysis through Latent Dirichlet Allocation‐based topic modeling

[11]. Hyojung Kim, Inho Cho and Minjung Park*, Analyzing genderless fashion trends of consumers’ perceptions on social media: using unstructured big data analysis through Latent Dirichlet Allocation‐based topic modeling


Cite this article

Hao,Y. (2025). The Method of Creating a Genderless and Environmentally Friendly Clothing Brand and Spreading Unisex and Environmentalism in China. Advances in Economics, Management and Political Sciences,182,66-71.

Data availability

The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.

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About volume

Volume title: Proceedings of the 3rd International Conference on Financial Technology and Business Analysis

ISBN:978-1-80590-101-3(Print) / 978-1-80590-102-0(Online)
Editor:Ursula Faura-Martínez
Conference website: https://2024.icftba.org/
Conference date: 13 June 2025
Series: Advances in Economics, Management and Political Sciences
Volume number: Vol.182
ISSN:2754-1169(Print) / 2754-1177(Online)

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References

[1]. Chetna Dikkar (2021) Unisex Clothing, A Sustain Ale Way of Self Expression, International Journal of Textile and Fashion Technology · January 2021 DOI: 10.24247/ijtftapr20212

[2]. Li Yuejiao, Li Jiayi (2023) Boundary and Breakthrough: Research on display design of non-sexist fashion culture, Art Science and Technology, No.3, 2023, 34-36

[3]. Namrata Sandhu'(2017) Consumer Response to Brand Gender Bending: An Integrated Review and Future Research Agenda, Business Perspectives and Research5(2) 151-166© 2017K.J. Somaiya Institute of Management Studies and Research SAGE Publicationssagepub. in/home.nav DOI: 10.1177/2278533717692917

[4]. Sarif PATWARY (2020) Clothing and Textile Sustainability: Current State of Environmental Challenges and the Ways Forward, scientific review UDC 687:677:502.131.1 DOI: 10.31881/TLR.2020.16

[5]. Wang Xiaoran, Zhao Shuping (2019) Nearly 70% of the “post-90s” pay attention to the cost performance of goods https://m.sohu.com/a/320395950_115865

[6]. National Health Network (2024) How many thousands of homosexuals are there in this country? How many gay people make up the total population in our country? https://www.qm120.com/zt/bake/786723.html

[7]. NetEase News (2024) New research shows that nearly half of Chinese people approve of LGBT people, and family acceptance and openness are key https://m.163.com/dy/article/J907CA1O052880KM.html

[8]. Wu Heqing (2014) Two-thirds of Chinese consider themselves enviromentalists, twice as many as in Europe and the United States https://www.chinanews.com.cn/gj/2014/05-09/6151228.shtml

[9]. Wu Heqing (2014) Two-thirds of Chinese consider themselves enviromentalists, twice as many as in Europe and the United States https://www.chinanews.com.cn/gj/2014/05-09/6151228.shtml

[10]. Hyojung Kim, Inho Cho and Minjung Park*, Analyzing genderless fashion trends of consumers’ perceptions on social media: using unstructured big data analysis through Latent Dirichlet Allocation‐based topic modeling

[11]. Hyojung Kim, Inho Cho and Minjung Park*, Analyzing genderless fashion trends of consumers’ perceptions on social media: using unstructured big data analysis through Latent Dirichlet Allocation‐based topic modeling