Tesla vs BYD: Who Performs Better in the Marketing Battle of EVs?

Research Article
Open access

Tesla vs BYD: Who Performs Better in the Marketing Battle of EVs?

Ziyue Gong 1*
  • 1 No.7 High School    
  • *corresponding author Ziyuegong326@outlook.com
AEMPS Vol.182
ISSN (Print): 2754-1177
ISSN (Online): 2754-1169
ISBN (Print): 978-1-80590-101-3
ISBN (Online): 978-1-80590-102-0

Abstract

The primary business of Tesla is the design, production, and sale of electric automobiles. Naturally, this is the case, and the energy storage industry has grown as a result. Tesla concentrates on the vehicle, outsources some links, and combines them with its system capabilities. It also masters fundamental technologies, including chip algorithms, autonomous driving technology, and battery management technology. Tesla has a cutting-edge new media promotion strategy. Regarding promotion, Tesla does not increase its spending on traditional media advertising; instead, its marketing team actively leverages popular social media platforms, word-of-mouth marketing, and live broadcast marketing techniques and strategies to capitalize on the novel aspects of new media marketing in the current market, particularly the domestic market.

Keywords:

Tesla is more successful, global business, brand development, electric vehicle technology

Gong,Z. (2025). Tesla vs BYD: Who Performs Better in the Marketing Battle of EVs?. Advances in Economics, Management and Political Sciences,182,72-75.
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References

[1]. Thomas, V. J., & Maine, E. (2019). Market entry strategies for electric vehicle startups in the automotive industry–Lessons from Tesla Motors. Journal of Cleaner Production, 235, 653-663. Journal of Strategic Marketing, 20(4), 289-312.

[2]. Mangram, M. E. (2012). The globalization of Tesla Motors: a strategic marketing plan analysis. Journal of Strategic Marketing, 20(4), 289-312.

[3]. He, J., Liao, S., Li, X., & Yu, P. (2022, April). Research on Marketing Strategy of New Energy Vehicles in China. In 2022 7th International Conference on Social Sciences and Economic Development (ICSSED 2022) (pp. 853-859). Atlantis Press.

[4]. Loureiro, S. M. C., Sarmento, E. M., & Le Bellego, G. (2017). The effect of corporate brand reputation on brand attachment and loyalty: Automobile sector. Cogent Business & Management, 4(1), 1360031.

[5]. Allen Root (2023). BYD Reports Strong Earnings. It and Tesla Are Pulling Ahead. https://www.barrons.com/articles/byd-stock-earnings-tesla-3bd805c8

[6]. Kim, E., Ham, S., Yang, I. S., & Choi, J. G. (2013). The roles of attitude, subjective norm, and perceived behavioral control in the formation of consumers’ behavioral intentions to read menu labels in the restaurant industry. International Journal of Hospitality Management, 35, 203-213.

[7]. Hu, Z. (2022). Research on the Consumer Behavior Characteristics and Marketing Strategy of New Energy Vehicles—Taking BYD and Tesla as Examples.

[8]. Falát, L., & Holubčík, M. (2017). The influence of marketing communication on the financial situation of the company–a case from the automobile industry. Procedia Engineering, 192, 148-153.

Cite this article

Gong,Z. (2025). Tesla vs BYD: Who Performs Better in the Marketing Battle of EVs?. Advances in Economics, Management and Political Sciences,182,72-75.

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The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.

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About volume

Volume title: Proceedings of the 3rd International Conference on Financial Technology and Business Analysis

ISBN：978-1-80590-101-3(Print) / 978-1-80590-102-0(Online)
Editor：Ursula Faura-Martínez
Conference website: https://2024.icftba.org/
Conference date: 13 June 2025
Series: Advances in Economics, Management and Political Sciences
Volume number: Vol.182
ISSN：2754-1169(Print) / 2754-1177(Online)

© 2024 by the author(s). Licensee EWA Publishing, Oxford, UK. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license. Authors who publish this series agree to the following terms:
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References

[1]. Thomas, V. J., & Maine, E. (2019). Market entry strategies for electric vehicle startups in the automotive industry–Lessons from Tesla Motors. Journal of Cleaner Production, 235, 653-663. Journal of Strategic Marketing, 20(4), 289-312.

[2]. Mangram, M. E. (2012). The globalization of Tesla Motors: a strategic marketing plan analysis. Journal of Strategic Marketing, 20(4), 289-312.

[3]. He, J., Liao, S., Li, X., & Yu, P. (2022, April). Research on Marketing Strategy of New Energy Vehicles in China. In 2022 7th International Conference on Social Sciences and Economic Development (ICSSED 2022) (pp. 853-859). Atlantis Press.

[4]. Loureiro, S. M. C., Sarmento, E. M., & Le Bellego, G. (2017). The effect of corporate brand reputation on brand attachment and loyalty: Automobile sector. Cogent Business & Management, 4(1), 1360031.

[5]. Allen Root (2023). BYD Reports Strong Earnings. It and Tesla Are Pulling Ahead. https://www.barrons.com/articles/byd-stock-earnings-tesla-3bd805c8

[6]. Kim, E., Ham, S., Yang, I. S., & Choi, J. G. (2013). The roles of attitude, subjective norm, and perceived behavioral control in the formation of consumers’ behavioral intentions to read menu labels in the restaurant industry. International Journal of Hospitality Management, 35, 203-213.

[7]. Hu, Z. (2022). Research on the Consumer Behavior Characteristics and Marketing Strategy of New Energy Vehicles—Taking BYD and Tesla as Examples.

[8]. Falát, L., & Holubčík, M. (2017). The influence of marketing communication on the financial situation of the company–a case from the automobile industry. Procedia Engineering, 192, 148-153.

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