A Study on Digital Marketing and New Media Directions

Research Article
Open access

A Study on Digital Marketing and New Media Directions

Yixiang Ding 1*
  • 1 School of Law and Business, Hubei University of Economics, Wuhan, China    
  • *corresponding author 2811778401@qq.com
AEMPS Vol.188
ISSN (Print): 2754-1177
ISSN (Online): 2754-1169
ISBN (Print): 978-1-80590-175-4
ISBN (Online): 978-1-80590-176-1

Abstract

With the rapid development of Internet technology, digital marketing has become an important means for companies to gain competitive advantages. This paper explores the application of digital marketing in the new media environment and its impact on corporate marketing strategies. By analyzing the current trends, strategies, and challenges of digital marketing, this paper aims to provide effective digital marketing strategy recommendations for companies. This paper adopts the research methods of literature analysis and case analysis. The study concludes that while digital marketing faces challenges such as data privacy and rapid technological changes, it also offers strategies like content marketing and influencer collaborations. Future applications will likely involve more AI and machine learning, AR/VR experiences, and voice-activated search optimizations. The paper emphasizes the need for continuous innovation and adaptation to harness the full potential of digital marketing in the evolving media landscape.

Keywords:

Digital Marketing, New Media, Artificial Intelligence, Augmented Reality, User Experience

Ding,Y. (2025). A Study on Digital Marketing and New Media Directions. Advances in Economics, Management and Political Sciences,188,55-59.
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References

[1]. Chaffey, D., & Ellis-Chadwick, F. (2019). Digital marketing. Pearson uk.

[2]. Brown, L. (2019). Social Media Marketing: A Practical Guide. New York: McGraw-Hill.

[3]. Johnson, R. (2021). Mobile Marketing: Strategies and Tactics. San Francisco: Jossey-Bass.

[4]. Zhang, Y. (2022). Search Engine Marketing: The Complete Guide. Beijing: Tsinghua University Press.

[5]. Kim, S. (2024). Cross-Cultural Digital Marketing: A Comparative Study. Seoul: Samsung Publishing.

[6]. Lee, H. (2023). Influencer Marketing: How to Build Your Brand. Singapore: Marshall Cavendish.

Cite this article

Ding,Y. (2025). A Study on Digital Marketing and New Media Directions. Advances in Economics, Management and Political Sciences,188,55-59.

Data availability

The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.

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About volume

Volume title: Proceedings of the 3rd International Conference on Management Research and Economic Development

ISBN：978-1-80590-175-4(Print) / 978-1-80590-176-1(Online)
Editor：Lukáš Vartiak
Conference website: https://2025.icmred.org/
Conference date: 30 May 2025
Series: Advances in Economics, Management and Political Sciences
Volume number: Vol.188
ISSN：2754-1169(Print) / 2754-1177(Online)

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References

[1]. Chaffey, D., & Ellis-Chadwick, F. (2019). Digital marketing. Pearson uk.

[2]. Brown, L. (2019). Social Media Marketing: A Practical Guide. New York: McGraw-Hill.

[3]. Johnson, R. (2021). Mobile Marketing: Strategies and Tactics. San Francisco: Jossey-Bass.

[4]. Zhang, Y. (2022). Search Engine Marketing: The Complete Guide. Beijing: Tsinghua University Press.

[5]. Kim, S. (2024). Cross-Cultural Digital Marketing: A Comparative Study. Seoul: Samsung Publishing.

[6]. Lee, H. (2023). Influencer Marketing: How to Build Your Brand. Singapore: Marshall Cavendish.

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