The Current Situation of the Integration of China's Digital Trade Platforms and Social Media Platforms

Research Article
Open access

The Current Situation of the Integration of China's Digital Trade Platforms and Social Media Platforms

Zhilong Li 1*
  • 1 School of International Economics and Trade, Central University of Finance and Economics, Beijing, China    
  • *corresponding author 656615563@qq.com
AEMPS Vol.188
ISSN (Print): 2754-1177
ISSN (Online): 2754-1169
ISBN (Print): 978-1-80590-175-4
ISBN (Online): 978-1-80590-176-1

Abstract

With the rapid development of the mobile Internet, China's social media platforms have entered a period of rapid development and embraced a more diversified development track. Under market competition, the commercial expansion trend of social media platforms is intensifying, while traditional digital trade platforms are also seeking media - oriented transformation. This article analyzes the current social media - based business models of China's digital trade platforms, then identifies and analyzes the main threats and defects they face, and attempts to propose optimization methods. This study reveals that China's integration of digital trade and social media platforms, despite its rapid growth, faces challenges such as low repeat purchase incentives, flawed recommendation algorithms, and incomplete evaluation mechanisms. To address these, platforms should optimize user engagement strategies, enhance algorithmic fairness, and establish sustainable content ecosystems, thereby maximizing the synergistic value of integration.

Keywords:

Digital Trade, Digital Platforms, Social Media Platforms

Li,Z. (2025). The Current Situation of the Integration of China's Digital Trade Platforms and Social Media Platforms. Advances in Economics, Management and Political Sciences,188,1-7.
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References

[1]. Liu, S., Liu, Y., Yang, J., & Liang, P. (2024). Digital trade liberalization and quality upgrading: evidence from Chinese intermediate imports. Applied Economics, 1–14. https://doi.org/10.1080/00036846.2024.2348184

[2]. Hunan Provincial People's Government. (2024). China’s digitally deliverable service trade volume continues to expand.

[3]. Meng Wan. Research on the Influencing Factors of Customers' Impulsive Buying Behavior in the Context of Social Media Influencer Marketing [D]. Jilin University, 2022. DOI: 10.27162/d.cnki.gjlin.2022.003428

[4]. Shao Peng, Hu Ping. A Case Study on the Innovation and Evolution of E - commerce Platform Business Models [J]. Science Research Management, 2016, 37(07): 81 - 88. DOI: 10.19571/j.cnki.1000 - 2995.2016.07.010.

[5]. Zhang, Z., Li, H., Liu, Y., & Peng, Y. (2024). Dynamic Assortment Optimization in Live-Streaming Sales. 2024 Winter Simulation Conference (WSC), Winter Simulation Conference(WSC), 2024, 3277–3287. https://doi.org/10.1109/WSC63780.2024.10838914

[6]. Zhou Xiaowen. Comparison and Innovation of Business Models of China's B2B E - commerce Platforms [J]. Journal of Commercial Economics, 2016, (05): 59 - 60.

[7]. Li, G., Cao, Y., Lu, B., Yu, Y., & Liu, H. (2023). Luxury brands’ live streaming sales: the roles of streamer identity and level strategy. International Journal of Advertising, 42(7), 1178–1200. https://doi.org/10.1080/02650487.2023.2215075

[8]. Niu, Y., & Ma, B. (2024). Strategies for Online Market Entry: The Role of Network Anchors in China’s Live Streaming Sales Ecosystem. Journal of Business-to-Business Marketing, 1–20. https://doi.org/10.1080/1051712x.2024.2397541

[9]. Yang, W., & Munaier, C. G.-S. (2023). Inovação No Agronegócio: Estratégias De Transmissão Ao Vivo Como Ferramenta De Vendas De Produtos Agrícolas Na China. Revista Ibero-Americana de Estratégia (RIAE), 22, 1–30. https://doi.org/10.5585/2023.24834

Cite this article

Li,Z. (2025). The Current Situation of the Integration of China's Digital Trade Platforms and Social Media Platforms. Advances in Economics, Management and Political Sciences,188,1-7.

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About volume

Volume title: Proceedings of the 3rd International Conference on Management Research and Economic Development

ISBN：978-1-80590-175-4(Print) / 978-1-80590-176-1(Online)
Editor：Lukáš Vartiak
Conference website: https://2025.icmred.org/
Conference date: 30 May 2025
Series: Advances in Economics, Management and Political Sciences
Volume number: Vol.188
ISSN：2754-1169(Print) / 2754-1177(Online)

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References

[1]. Liu, S., Liu, Y., Yang, J., & Liang, P. (2024). Digital trade liberalization and quality upgrading: evidence from Chinese intermediate imports. Applied Economics, 1–14. https://doi.org/10.1080/00036846.2024.2348184

[2]. Hunan Provincial People's Government. (2024). China’s digitally deliverable service trade volume continues to expand.

[3]. Meng Wan. Research on the Influencing Factors of Customers' Impulsive Buying Behavior in the Context of Social Media Influencer Marketing [D]. Jilin University, 2022. DOI: 10.27162/d.cnki.gjlin.2022.003428

[4]. Shao Peng, Hu Ping. A Case Study on the Innovation and Evolution of E - commerce Platform Business Models [J]. Science Research Management, 2016, 37(07): 81 - 88. DOI: 10.19571/j.cnki.1000 - 2995.2016.07.010.

[5]. Zhang, Z., Li, H., Liu, Y., & Peng, Y. (2024). Dynamic Assortment Optimization in Live-Streaming Sales. 2024 Winter Simulation Conference (WSC), Winter Simulation Conference(WSC), 2024, 3277–3287. https://doi.org/10.1109/WSC63780.2024.10838914

[6]. Zhou Xiaowen. Comparison and Innovation of Business Models of China's B2B E - commerce Platforms [J]. Journal of Commercial Economics, 2016, (05): 59 - 60.

[7]. Li, G., Cao, Y., Lu, B., Yu, Y., & Liu, H. (2023). Luxury brands’ live streaming sales: the roles of streamer identity and level strategy. International Journal of Advertising, 42(7), 1178–1200. https://doi.org/10.1080/02650487.2023.2215075

[8]. Niu, Y., & Ma, B. (2024). Strategies for Online Market Entry: The Role of Network Anchors in China’s Live Streaming Sales Ecosystem. Journal of Business-to-Business Marketing, 1–20. https://doi.org/10.1080/1051712x.2024.2397541

[9]. Yang, W., & Munaier, C. G.-S. (2023). Inovação No Agronegócio: Estratégias De Transmissão Ao Vivo Como Ferramenta De Vendas De Produtos Agrícolas Na China. Revista Ibero-Americana de Estratégia (RIAE), 22, 1–30. https://doi.org/10.5585/2023.24834

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