Data Lion - Boosting Chinese AI Industry Go Abroad

Research Article
Open access

Data Lion - Boosting Chinese AI Industry Go Abroad

Yiyun Shen 1*
  • 1 School of Foreign Languages, East China Normal University, Shanghai, China    
  • *corresponding author yiyunshen76@gmail.com
AEMPS Vol.188
ISSN (Print): 2754-1177
ISSN (Online): 2754-1169
ISBN (Print): 978-1-80590-175-4
ISBN (Online): 978-1-80590-176-1

Abstract

As China’s Internet market saturates, domestic Artificial Intelligence (AI) firms are expanding globally. However, they are facing challenges in data acquisition, compliance, and competition. This paper takes B2B (Business to Business) company Data Lion as an example and examines its branding and marketing strategies. Using PEST (political, economic, social, and technological) analysis, this paper evaluates China’s AI data landscape and proposes a market gap-filling strategy. Additionally, the 4P (product, price, place, and promotion) framework is applied to develop targeted marketing approaches, including product differentiation, pricing models, promotional strategies, and distribution channels. It highlights the role of customized data solutions, digital and offline marketing, and strategic partnerships in facilitating global expansion. This paper finds that there are some suitable ways to Data Lion insights for Chinese AI companies seeking sustainable international growth.

Keywords:

Data Lion, Big Data, Brand Positioning, Brand Promotion

Shen,Y. (2025). Data Lion - Boosting Chinese AI Industry Go Abroad. Advances in Economics, Management and Political Sciences,188,60-65.
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References

[1]. Pearce, Robert D., and Satwinder Singh. Globalizing Research and Development. University of Reading European and International Studies, St. Martin's Press, 1992.

[2]. An Yufei. "Enterprises Go Global to Ride the Frontier of Innovation, Chinese Intelligence Shines Globally at the 'Spring Festival Gala' of Technology." Securities Times, 2025-01-09, p. A03, special report.

[3]. Sun, Pei. "Non-market risks and countermeasures for Chinese InternetTechnology enterprises to go abroad when they encounter obstacles." MA thesis, Jilin University, 2021.

[4]. Dubois, Anna, and Luis Araujo. "Case Research in Purchasing and Supply Management: Opportunities and Challenges." Journal of Purchasing and Supply Management, vol. 13, no. 3, 2007, pp. 170-181.

[5]. Borghini, Stefania, et al. "Representing BtoB Reality in Case Study Research: Challenges and New Opportunities." Industrial Marketing Management, vol. 39, no. 1, 2010, pp. 16-24.

[6]. China Academy of Information and Communications Technology, and China Artificial Intelligence Industry Development Alliance. White Paper on Artificial Intelligence Development: Technical Architecture Edition. Sep. 2018

[7]. iiMedia Research. 2021-2022 China Artificial Intelligence Industry Development Research Report. 2022

[8]. Qianzhan Industry Research Institute. "2024 China Artificial Intelligence Industry Investment and Financing Status and Mergers and Acquisitions Analysis." Qianzhan Industry Research, 29 Dec. 2023, bg.qianzhan.com/trends/detail/506/231229-05288f4f.html.

[9]. Reinsel, David, John Gantz, and John Rydning. Data Age 2025: The Evolution of Data to 2025. IDC White Paper, sponsored by Seagate, Mar. 2017.

[10]. Suzuki, Kenichi, Nobuyuki Onishi, and Shun Kumitani. "Strategic BtoB Marketing Evolving from Perspective of Total Optimization." FUJITSU SCIENTIFIC & TECHNICAL JOURNAL 55.4 (2019): 31-37.

Cite this article

Shen,Y. (2025). Data Lion - Boosting Chinese AI Industry Go Abroad. Advances in Economics, Management and Political Sciences,188,60-65.

Data availability

The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.

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About volume

Volume title: Proceedings of the 3rd International Conference on Management Research and Economic Development

ISBN：978-1-80590-175-4(Print) / 978-1-80590-176-1(Online)
Editor：Lukáš Vartiak
Conference website: https://2025.icmred.org/
Conference date: 30 May 2025
Series: Advances in Economics, Management and Political Sciences
Volume number: Vol.188
ISSN：2754-1169(Print) / 2754-1177(Online)

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References

[1]. Pearce, Robert D., and Satwinder Singh. Globalizing Research and Development. University of Reading European and International Studies, St. Martin's Press, 1992.

[2]. An Yufei. "Enterprises Go Global to Ride the Frontier of Innovation, Chinese Intelligence Shines Globally at the 'Spring Festival Gala' of Technology." Securities Times, 2025-01-09, p. A03, special report.

[3]. Sun, Pei. "Non-market risks and countermeasures for Chinese InternetTechnology enterprises to go abroad when they encounter obstacles." MA thesis, Jilin University, 2021.

[4]. Dubois, Anna, and Luis Araujo. "Case Research in Purchasing and Supply Management: Opportunities and Challenges." Journal of Purchasing and Supply Management, vol. 13, no. 3, 2007, pp. 170-181.

[5]. Borghini, Stefania, et al. "Representing BtoB Reality in Case Study Research: Challenges and New Opportunities." Industrial Marketing Management, vol. 39, no. 1, 2010, pp. 16-24.

[6]. China Academy of Information and Communications Technology, and China Artificial Intelligence Industry Development Alliance. White Paper on Artificial Intelligence Development: Technical Architecture Edition. Sep. 2018

[7]. iiMedia Research. 2021-2022 China Artificial Intelligence Industry Development Research Report. 2022

[8]. Qianzhan Industry Research Institute. "2024 China Artificial Intelligence Industry Investment and Financing Status and Mergers and Acquisitions Analysis." Qianzhan Industry Research, 29 Dec. 2023, bg.qianzhan.com/trends/detail/506/231229-05288f4f.html.

[9]. Reinsel, David, John Gantz, and John Rydning. Data Age 2025: The Evolution of Data to 2025. IDC White Paper, sponsored by Seagate, Mar. 2017.

[10]. Suzuki, Kenichi, Nobuyuki Onishi, and Shun Kumitani. "Strategic BtoB Marketing Evolving from Perspective of Total Optimization." FUJITSU SCIENTIFIC & TECHNICAL JOURNAL 55.4 (2019): 31-37.

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