Research on the Willingness of Farmers to Adopt Green Agricultural Production Technologies and Its Influencing Factors

Research Article
Open access

Research on the Willingness of Farmers to Adopt Green Agricultural Production Technologies and Its Influencing Factors

Yuanhao Sun 1*
  • 1 Southwest University    
  • *corresponding author 1104832476@qq.com
AEMPS Vol.189
ISSN (Print): 2754-1177
ISSN (Online): 2754-1169
ISBN (Print): 978-1-80590-179-2
ISBN (Online): 978-1-80590-180-8

Abstract

Against the backdrop of worsening global ecological and environmental problems and the "dual carbon" goal, the promotion of agricultural green production technology is of great significance for achieving sustainable development. This article takes 200 households in Hongdong County, Shanxi Province as the research object. Based on the Theory of Planned Behavior (TPB) and the Technology Acceptance Model (TAM), a questionnaire survey and logistic regression model are used to systematically analyze the willingness of farmers to adopt green agricultural production technologies and its influencing factors. Research has shown that high upfront costs and insufficient market premiums are the main obstacles in economic factors; The perception of technological complexity significantly reduces the willingness to adopt; Policy support, especially subsidy policies, has the strongest effect on promoting adoption willingness; 50% of farmers in social networks have a neighborhood demonstration effect, and the significant improvement in environmental awareness promotes adoption. Based on this, policy recommendations such as increasing financial subsidies, optimizing the technical training system, and strengthening the social network dissemination effect are proposed to provide a theoretical and practical basis for the green transformation of agriculture.

Keywords:

Agricultural green production technology, Planned behavior theory (PBT), Technology acceptance model (TAM), Adoption intention, Policy incentives

Sun,Y. (2025). Research on the Willingness of Farmers to Adopt Green Agricultural Production Technologies and Its Influencing Factors. Advances in Economics, Management and Political Sciences,189,85-90.
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References

[1]. Wang Huang, Ma Ji Agricultural socialized services and green production of farmers: research review and prospects [J]. Agricultural Economics and Management, 2024, (05): 77-91

[2]. Chen Zhongwei, Yang Linyuan The Wealth Effect of Agricultural Green Production Technology: Based on the Perspective of Farmers' Decision Preference [J]. Resource Science, 2024, 46 (08): 1588-1603

[3]. Yang Yiming, Huang Zhi, Wang Peng, etc Research on the adoption of agricultural green production technology based on the theory of planned behavior: taking pear orchard grass cultivation technology as an example [J]. Jiangsu Agricultural Science, 2024, 52 (05): 255-259. DOI: 0.15889/j.issn. 1002-13024.2024.05.038

[4]. Jiang Likang, Zhao Wei, Zhang Huanan The use of digital technology, adoption of green technology, and agricultural production efficiency [J]. Scientific Decision making, 2024, (09): 1-14

[5]. Tang Xiaoqing, Yang Limin, Liu Jing, etc The impact of capital endowment, perceived value, and government regulation on farmers' adoption of green technologies: based on survey data from 422 farmers in Dazhu County, Sichuan Province [J]. China Agricultural Machinery Chemistry Journal, 2024, 45 (08): 330-337. DOI: 0.13733/j.jcam. issn. 2095-5553.2024.048

[6]. Wen C ,Hu B ,Sun Y , et al.Spatio-temporal differentiation on China’s green agricultural total factor productivity guided by digital technology and fuzzy systems[J].Cogent Food & Agriculture,2024,10(1)

[7]. Shen Yujie, Gu Manchang, Tian Pengpeng, etc The impact of environmental regulations and green awareness on the adoption of green production technologies by farmers: also discussing the regulatory role of social capital [J]. Arid Region Resources and Environment, 2025, 39 (01): 1-15. DOI: 10.13448/j.cnki. jalre. 20225.001

[8]. Liu B ,Li N ,Liao C .Effects of Social Capital on the Adoption of Green Production Technologies by Rice Farmers: Moderation Effects Based on Risk Preferences[J].Sustainability,2024,16(20):8879-8879

Cite this article

Sun,Y. (2025). Research on the Willingness of Farmers to Adopt Green Agricultural Production Technologies and Its Influencing Factors. Advances in Economics, Management and Political Sciences,189,85-90.

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The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.

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About volume

Volume title: Proceedings of ICMRED 2025 Symposium: Effective Communication as a Powerful Management Tool

ISBN：978-1-80590-179-2(Print) / 978-1-80590-180-8(Online)
Editor：Lukáš Vartiak
Conference website: https://2025.icmred.org/Bratislava.html
Conference date: 30 May 2025
Series: Advances in Economics, Management and Political Sciences
Volume number: Vol.189
ISSN：2754-1169(Print) / 2754-1177(Online)

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References

[1]. Wang Huang, Ma Ji Agricultural socialized services and green production of farmers: research review and prospects [J]. Agricultural Economics and Management, 2024, (05): 77-91

[2]. Chen Zhongwei, Yang Linyuan The Wealth Effect of Agricultural Green Production Technology: Based on the Perspective of Farmers' Decision Preference [J]. Resource Science, 2024, 46 (08): 1588-1603

[3]. Yang Yiming, Huang Zhi, Wang Peng, etc Research on the adoption of agricultural green production technology based on the theory of planned behavior: taking pear orchard grass cultivation technology as an example [J]. Jiangsu Agricultural Science, 2024, 52 (05): 255-259. DOI: 0.15889/j.issn. 1002-13024.2024.05.038

[4]. Jiang Likang, Zhao Wei, Zhang Huanan The use of digital technology, adoption of green technology, and agricultural production efficiency [J]. Scientific Decision making, 2024, (09): 1-14

[5]. Tang Xiaoqing, Yang Limin, Liu Jing, etc The impact of capital endowment, perceived value, and government regulation on farmers' adoption of green technologies: based on survey data from 422 farmers in Dazhu County, Sichuan Province [J]. China Agricultural Machinery Chemistry Journal, 2024, 45 (08): 330-337. DOI: 0.13733/j.jcam. issn. 2095-5553.2024.048

[6]. Wen C ,Hu B ,Sun Y , et al.Spatio-temporal differentiation on China’s green agricultural total factor productivity guided by digital technology and fuzzy systems[J].Cogent Food & Agriculture,2024,10(1)

[7]. Shen Yujie, Gu Manchang, Tian Pengpeng, etc The impact of environmental regulations and green awareness on the adoption of green production technologies by farmers: also discussing the regulatory role of social capital [J]. Arid Region Resources and Environment, 2025, 39 (01): 1-15. DOI: 10.13448/j.cnki. jalre. 20225.001

[8]. Liu B ,Li N ,Liao C .Effects of Social Capital on the Adoption of Green Production Technologies by Rice Farmers: Moderation Effects Based on Risk Preferences[J].Sustainability,2024,16(20):8879-8879

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