References
[1]. Nieżurawska Joanna, Kycia, R. A. and Niemczynowicz, A. (2023) Managing generation z : motivation, engagement and loyalty. New York, NY: Routledge (Routledge open business and economics). doi: 10.4324/9781003353935.
[2]. Sun,W. et al. (2021) Teaching Social Justice and Engaging Gen Z students in Digital Classrooms during Covid-19, Journal of the Scholarship of Teaching and Learning, 21(4), December 2021, pp. 56-68 Available at: https://www.proquest.com/docview/2648244885?OpenUrlRefId=info:xri/sid: wcdiscovery&accountid=13963 (Accessed: April 30, 2023).
[3]. Conduent (2023) The Customer Experience of the Future, Conduent. Available at: http://www.conduent.com/ (Accessed: 28 August 2023).
[4]. Nicasio, F. (2021) Implementing experiential retail: 7 stores that are doing it right, Vend Retail Blog. Available at: https://www.vendhq.com/blog/experiential-retail/ (Accessed: 29 August 2023).
[5]. Schaefer, K. (2021) Store planning and Design, Bloomsbury Fashion Central - Store planning and design. Available at: https://www.bloomsburyfashioncentral.com/encyclopedia-chapter?docid=b- 9781350092891&tocid=b-9781350092891-chapter4&st=fashion%2Bretail%2 Bstore%2Bdigital%2Bexperience (Accessed: April 30, 2023).
[6]. Ceron, T.S. (2022) The Future of Fashion as seen by a Gen Zer, Mintel. Available at: https://clients.mintel.com/insight/the-future-of-fashion-as-seen-by-a-gen-zer-1?fromSearch=%3Ffilters.region%3D10%26freetext%3Dfashion%2520retail%26last_filter%3Dregion%26resultPosition%3D3 (Accessed: 29 August 2023).
[7]. The future Laboratory (2022) Future forecast 2022 webinar, Future Forecast 2022 Webinar. Available at: https://www.lsnglobal.com/webinars/article/27653/future-forecast-2022-w ebinar (Accessed: 28 August 2023).
[8]. Passport (2020) Consumer Values in the United Kingdom, Euromonitor International Lifestyle Report. Available at :https://www-portal-euromonitor-com.soton.idm.oclc.org/Analysis/Tab# (Accessed: April 26, 2023).
[9]. Hodgson, A. et al.(2020) The Coronavirus Era: The “New Normal” and Generational Shifts, Euromonitor International. Available at :https://www-portal-euromonitor-com.soton.idm.oclc.org/Analysis/Tab# (Accessed: April 26, 2023).
[10]. Angus, A. (2023) Top 10 Global Consumer Trends 2023: Expert Opinions and Trend Manifestation, Euromonitor International. Available at:https://www-portal-euromonitor-com.soton.idm.oclc.org/analysis/tab (Accessed: 28 August 2023).
[11]. Moriarty, S. et al. (2023) 2023 Global Consumer Trends: EMEA, Mintel. Available at: https://clients.mintel.com/trend/2023-global-consumer-trends-emea (Accessed: 25 August 2023).
[12]. Passport (2020) Consumers Tomorrow in the United Kingdom, Euromonitor International Lifestyle Report. Available at :https://www-portal-euromonitor-com.soton.idm.oclc.org/Analysis/Tab# (Accessed: April 26, 2023).
[13]. Tett, G. (2023) Corporate America is struggling to adapt to gen Z, Financial Times. Available at: https://www.ft.com/content/66e84b93-ada1-4cbb-92a7-cab13b9a2b7f (Accessed: April 30, 2023).
[14]. Smith, F. (2022) Lifestyles of Generation Z - UK - 2022,Consumer Market Analysis, Mintel. Available at: http://www.reports.mintel.com/ (Accessed: 29 August 2023).
[15]. Peters, T. J. and Waterman, R. H. (1984) In search of excellence : lessons from america's best-run companies. Warner books edn. New York, NY: Warner Books. Available at: https://archive.org/details/insearchofexcell0000pete_v3t3/page/156/mode/ 2up. ( Accessed: April 30, 2023).
[16]. Burns, L. D. (2020) Fashion business cases : a student guide to learning with case studies. London. England: Bloomsbury Publishing. doi: 10.5040/9781501362989.p234-240
[17]. Abdul, N. A. (2022) Effects of Digital Customer Experience on Malaysian Millennials E-Loyalty: Examining the Premium Fashion Brands Online Stores, Sustainable Business and Society in Emerging Economies, 4(3). doi: 10.26710/sbsee.v4i3.2435.
[18]. Bulovic, V., Covic, Z.(2020) 2020 IEEE 18th International Symposium on Intelligent Systems and Informatics (SISY) Subotica, Serbia 2020 Sept. 17 - 2020 Sept. 19 , The Impact of Digital Transformation on Sustainability in Fashion Retail. IEEE, pp. 000149–000154. doi: 10.1109/SISY50555.2020.9217087.
[19]. Wang, W. (2021) How Has the Fashion Industry Reacted to Gen z’ s Completely Different Consumption Concepts and Shopping Habits?. Academic Journal of Humanities & Social Sciences, Vol. 4, Issue 10: 72-80. https://doi.org/10.25236/AJHSS.2021.041015. ( Accessed: April 30, 2023).
[20]. Batat, W. (2019) The new luxury experience : creating the ultimate customer experience. Cham, Switzerland: Springer (Management for professionals). doi: 10.1007/978-3-030-01671-5
[21]. Schmitt, B. (1999) Experiential marketing : how to get customers to sense, feel, think, act, and relate to your company and brands. New York: Free Press.
[22]. Smilansky, S. (2018) Experiential marketing : a practical guide to interactive brand experiences. Second edn. London: Kogan Page.
[23]. Passport (2022) New Concepts in retail, Euromonitor International Lifestyle Report . Available at: https://wwwportal-euromonitor-com.soton.idm.oclc.org/Analysis/Tab# (Accessed: April 26, 2023)
[24]. Verhoef, P. C., Kannan, P. K. and Inman, J. J. (2015) From Multi-Channel Retailing to Omni-Channel Retailing: Introduction to the Special Issue on Multi-Channel Retailing, Journal of Retailing, 91(2), pp. 174–181. doi: 10.1016/j.jretai.2015.02.005.
[25]. Davis, F.D., Bagozzi, R.P. and Warshaw, P.R. (1989), User acceptance of computer technology: a comparison of two theoretical models, Management Science, INFORMS, Vol. 35 No. 8, pp. 982-1003.
[26]. Son, S.-C., Bae, J. and Kim, K. H. (2023) An Exploratory Study on the Perceived Agility by Consumers in Luxury Brand Omni-Channel, Journal of Global Scholars of Marketing Science, 33(1), pp. 154–166. doi: 10.1080/21639159.2022.2153261.
[27]. Xue, L., Parker, C. J. and Hart, C. A. (2023) How Augmented Reality Can Enhance can enhance fashion retail: a UX design perspective, International Journal of Retail & Distribution Management, Vol. 51 No. 1, pp. 59-80. https://doi.org/10.1108/IJRDM-09-2021-0435 ( Accessed: May 14, 2025).
[28]. Easterby-Smith, M., Jasoersen, L.J., Thorpe, R. and D. Valizade (2021). Management & Business Research. 7th Edition. London: SAGE P190.191, p337-339
[29]. Xue, L., Parker, C. J. and Hart, C. A. (2023) How Augmented Reality Can Enhance can enhance fashion retail: a UX design perspective, International Journal of Retail & Distribution Management, Vol. 51 No. 1, pp. 59-80. https://doi.org/10.1108/IJRDM-09-2021-0435 ( Accessed: May 14, 2025).
[30]. Bell, J. and Waters, S. (2018) Doing your research project : a guide for first-time researchers. Seventh edn. London: Open University Press, McGraw-Hill Education.
[31]. Krippendorff, K. (2019) Content analysis : an introduction to its methodology. Fourth edn. Los Angeles: SAGE.
[32]. Brennen, B. (2022) Qualitative research methods for media studies. Third edn. New York: Routledge, Taylor & Francis Group.
[33]. Kaiser, S. B.and Green, D. N.(2020) Mixing Qualitative and Quantitative Methods in Fashion Studies: Philosophical Underpinnings and Multiple Masculinities, Fashion studies : research methods, sites and practices . London, England: Bloomsbury Academic, an imprint of Bloomsbury Publishing, Plc (Dress, body, culture). doi: 10.5040/9781474220163.0021
[34]. Iphofen, R. and Tolich, M. (eds) (2018) The sage handbook of qualitative research ethics. London: SAGE reference. Available at: https://ebookcentral.proquest.com/lib/soton-ebooks/reader.action?docID=5 611198 (Accessed: April 30, 2023).
[35]. Largan, C. and Morris, T. (2019) Qualitative secondary research : a step-by-step guide. London: SAGE. Available at:https://read.kortext.com/reader/epub/377727 (Accessed: April 30, 2023).
[36]. Kim, Y. (2021) Revitalization of Offline Fashion Stores: Exploring Strategies to Improve the Smart Retailing Experience by Applying Mobile Technology, 13(3434), pp. 3434–3434. doi: 10.3390/su13063434.
[37]. Colombi, C., Kim, P. and Wyatt, N. (2018) Fashion Retailing ‘tech-Gagement’: Engagement Fueled by New Technology, Research Journal of Textile and Apparel, 22(4), pp. 390–406. doi: 10.1108/RJTA-03-2018-0019.
[38]. Lee, H., Rothenberg, L. and Xu, Y. (2020) Young Luxury Fashion Consumers' Preferences in Multi-Channel Environment, International Journal of Retail & Distribution Management, 48(3), pp. 244–261. doi:10.1108/IJRDM-11-2018-0253.
[39]. Siregar, Y. and Kent, A. (2019) Consumer Experience of Interactive Technology in Fashion Stores, International Journal of Retail & Distribution Management, 47(12), pp. 1318–1335. doi: 10.1108/IJRDM-09-2018-0189.
[40]. Alexander, B. and Kent, A. (2021) Tracking Technology Diffusion In-Store: A Fashion Retail Perspective, International Journal of Retail & Distribution Management, 49(10), pp. 1369–1390. doi: 10.1108/IJRDM-05-2020-0191.
[41]. Ogunjimi, A. et al. (2021) Smart Mirror Fashion Technology for the Retail Chain Transformation, Technological Forecasting & Social Change, 173. doi: 10.1016/j.techfore.2021.121118.
[42]. Duckett, J. (2019) Lifestyles of Generation Z,UK, Mintel. Available at: https://reports.mintel.com/display/920600/ (Accessed: 25 August 2023).
[43]. Duckett, J. (2018) Lifestyles of Generation Z,UK, Mintel. Available at: https://clients.mintel.com/insight/spotlight-on-generation-z?fromSearch=%3 Ffilters.region%3D10%26freetext%3Duk%2520gen%2520z%26last_filter%3D region%26resultPosition%3D2 (Accessed: 25 August 2023).
[44]. Passport (2020) Consumer Behaviour in the United Kingdom, Euromonitor International Lifestyle Report. Available at :https://www-portal-euromonitor-com.soton.idm.oclc.org/Analysis/Tab# (Accessed: April 26, 2023).
[45]. Passport (2020) Consumer Overview in the United Kingdom, Euromonitor International Lifestyle Report. Available at :https://www-portal-euromonitor-com.soton.idm.oclc.org/Analysis/Tab# (Accessed: April 26, 2023).
[46]. Litman, R (2022) For gen Z, Brand is what you share, not what you sell - part I, Ogilvy. Available at: https://www.ogilvy.com/ideas/gen-z-brand-what-you-share-not-what-you-se ll-part-i (Accessed: 26 August 2023).
[47]. Passport (2020) Megatrends in the United Kingdom, Euromonitor International Lifestyle Report. Available at :https://www-portal-euromonitor-com.soton.idm.oclc.org/Analysis/Tab# (Accessed: April 26, 2023).
[48]. McDonald, F. (2022) Footwear Retailing - UK - 2022, Mintel. Available at: https://reports.mintel.com/display/1145155/ (Accessed: 29 August 2023).
Cite this article
Luo,Y. (2025). Digital Experience Integration in UK Fashion Retail: Engaging Generation Z Consumers. Advances in Economics, Management and Political Sciences,183,69-87.
Data availability
The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.
Disclaimer/Publisher's Note
The statements, opinions and data contained in all publications are solely those of the individual author(s) and contributor(s) and not of EWA Publishing and/or the editor(s). EWA Publishing and/or the editor(s) disclaim responsibility for any injury to people or property resulting from any ideas, methods, instructions or products referred to in the content.
About volume
Volume title: Proceedings of the 3rd International Conference on Management Research and Economic Development
© 2024 by the author(s). Licensee EWA Publishing, Oxford, UK. This article is an open access article distributed under the terms and
conditions of the Creative Commons Attribution (CC BY) license. Authors who
publish this series agree to the following terms:
1. Authors retain copyright and grant the series right of first publication with the work simultaneously licensed under a Creative Commons
Attribution License that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this
series.
2. Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the series's published
version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial
publication in this series.
3. Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and
during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See
Open access policy for details).
References
[1]. Nieżurawska Joanna, Kycia, R. A. and Niemczynowicz, A. (2023) Managing generation z : motivation, engagement and loyalty. New York, NY: Routledge (Routledge open business and economics). doi: 10.4324/9781003353935.
[2]. Sun,W. et al. (2021) Teaching Social Justice and Engaging Gen Z students in Digital Classrooms during Covid-19, Journal of the Scholarship of Teaching and Learning, 21(4), December 2021, pp. 56-68 Available at: https://www.proquest.com/docview/2648244885?OpenUrlRefId=info:xri/sid: wcdiscovery&accountid=13963 (Accessed: April 30, 2023).
[3]. Conduent (2023) The Customer Experience of the Future, Conduent. Available at: http://www.conduent.com/ (Accessed: 28 August 2023).
[4]. Nicasio, F. (2021) Implementing experiential retail: 7 stores that are doing it right, Vend Retail Blog. Available at: https://www.vendhq.com/blog/experiential-retail/ (Accessed: 29 August 2023).
[5]. Schaefer, K. (2021) Store planning and Design, Bloomsbury Fashion Central - Store planning and design. Available at: https://www.bloomsburyfashioncentral.com/encyclopedia-chapter?docid=b- 9781350092891&tocid=b-9781350092891-chapter4&st=fashion%2Bretail%2 Bstore%2Bdigital%2Bexperience (Accessed: April 30, 2023).
[6]. Ceron, T.S. (2022) The Future of Fashion as seen by a Gen Zer, Mintel. Available at: https://clients.mintel.com/insight/the-future-of-fashion-as-seen-by-a-gen-zer-1?fromSearch=%3Ffilters.region%3D10%26freetext%3Dfashion%2520retail%26last_filter%3Dregion%26resultPosition%3D3 (Accessed: 29 August 2023).
[7]. The future Laboratory (2022) Future forecast 2022 webinar, Future Forecast 2022 Webinar. Available at: https://www.lsnglobal.com/webinars/article/27653/future-forecast-2022-w ebinar (Accessed: 28 August 2023).
[8]. Passport (2020) Consumer Values in the United Kingdom, Euromonitor International Lifestyle Report. Available at :https://www-portal-euromonitor-com.soton.idm.oclc.org/Analysis/Tab# (Accessed: April 26, 2023).
[9]. Hodgson, A. et al.(2020) The Coronavirus Era: The “New Normal” and Generational Shifts, Euromonitor International. Available at :https://www-portal-euromonitor-com.soton.idm.oclc.org/Analysis/Tab# (Accessed: April 26, 2023).
[10]. Angus, A. (2023) Top 10 Global Consumer Trends 2023: Expert Opinions and Trend Manifestation, Euromonitor International. Available at:https://www-portal-euromonitor-com.soton.idm.oclc.org/analysis/tab (Accessed: 28 August 2023).
[11]. Moriarty, S. et al. (2023) 2023 Global Consumer Trends: EMEA, Mintel. Available at: https://clients.mintel.com/trend/2023-global-consumer-trends-emea (Accessed: 25 August 2023).
[12]. Passport (2020) Consumers Tomorrow in the United Kingdom, Euromonitor International Lifestyle Report. Available at :https://www-portal-euromonitor-com.soton.idm.oclc.org/Analysis/Tab# (Accessed: April 26, 2023).
[13]. Tett, G. (2023) Corporate America is struggling to adapt to gen Z, Financial Times. Available at: https://www.ft.com/content/66e84b93-ada1-4cbb-92a7-cab13b9a2b7f (Accessed: April 30, 2023).
[14]. Smith, F. (2022) Lifestyles of Generation Z - UK - 2022,Consumer Market Analysis, Mintel. Available at: http://www.reports.mintel.com/ (Accessed: 29 August 2023).
[15]. Peters, T. J. and Waterman, R. H. (1984) In search of excellence : lessons from america's best-run companies. Warner books edn. New York, NY: Warner Books. Available at: https://archive.org/details/insearchofexcell0000pete_v3t3/page/156/mode/ 2up. ( Accessed: April 30, 2023).
[16]. Burns, L. D. (2020) Fashion business cases : a student guide to learning with case studies. London. England: Bloomsbury Publishing. doi: 10.5040/9781501362989.p234-240
[17]. Abdul, N. A. (2022) Effects of Digital Customer Experience on Malaysian Millennials E-Loyalty: Examining the Premium Fashion Brands Online Stores, Sustainable Business and Society in Emerging Economies, 4(3). doi: 10.26710/sbsee.v4i3.2435.
[18]. Bulovic, V., Covic, Z.(2020) 2020 IEEE 18th International Symposium on Intelligent Systems and Informatics (SISY) Subotica, Serbia 2020 Sept. 17 - 2020 Sept. 19 , The Impact of Digital Transformation on Sustainability in Fashion Retail. IEEE, pp. 000149–000154. doi: 10.1109/SISY50555.2020.9217087.
[19]. Wang, W. (2021) How Has the Fashion Industry Reacted to Gen z’ s Completely Different Consumption Concepts and Shopping Habits?. Academic Journal of Humanities & Social Sciences, Vol. 4, Issue 10: 72-80. https://doi.org/10.25236/AJHSS.2021.041015. ( Accessed: April 30, 2023).
[20]. Batat, W. (2019) The new luxury experience : creating the ultimate customer experience. Cham, Switzerland: Springer (Management for professionals). doi: 10.1007/978-3-030-01671-5
[21]. Schmitt, B. (1999) Experiential marketing : how to get customers to sense, feel, think, act, and relate to your company and brands. New York: Free Press.
[22]. Smilansky, S. (2018) Experiential marketing : a practical guide to interactive brand experiences. Second edn. London: Kogan Page.
[23]. Passport (2022) New Concepts in retail, Euromonitor International Lifestyle Report . Available at: https://wwwportal-euromonitor-com.soton.idm.oclc.org/Analysis/Tab# (Accessed: April 26, 2023)
[24]. Verhoef, P. C., Kannan, P. K. and Inman, J. J. (2015) From Multi-Channel Retailing to Omni-Channel Retailing: Introduction to the Special Issue on Multi-Channel Retailing, Journal of Retailing, 91(2), pp. 174–181. doi: 10.1016/j.jretai.2015.02.005.
[25]. Davis, F.D., Bagozzi, R.P. and Warshaw, P.R. (1989), User acceptance of computer technology: a comparison of two theoretical models, Management Science, INFORMS, Vol. 35 No. 8, pp. 982-1003.
[26]. Son, S.-C., Bae, J. and Kim, K. H. (2023) An Exploratory Study on the Perceived Agility by Consumers in Luxury Brand Omni-Channel, Journal of Global Scholars of Marketing Science, 33(1), pp. 154–166. doi: 10.1080/21639159.2022.2153261.
[27]. Xue, L., Parker, C. J. and Hart, C. A. (2023) How Augmented Reality Can Enhance can enhance fashion retail: a UX design perspective, International Journal of Retail & Distribution Management, Vol. 51 No. 1, pp. 59-80. https://doi.org/10.1108/IJRDM-09-2021-0435 ( Accessed: May 14, 2025).
[28]. Easterby-Smith, M., Jasoersen, L.J., Thorpe, R. and D. Valizade (2021). Management & Business Research. 7th Edition. London: SAGE P190.191, p337-339
[29]. Xue, L., Parker, C. J. and Hart, C. A. (2023) How Augmented Reality Can Enhance can enhance fashion retail: a UX design perspective, International Journal of Retail & Distribution Management, Vol. 51 No. 1, pp. 59-80. https://doi.org/10.1108/IJRDM-09-2021-0435 ( Accessed: May 14, 2025).
[30]. Bell, J. and Waters, S. (2018) Doing your research project : a guide for first-time researchers. Seventh edn. London: Open University Press, McGraw-Hill Education.
[31]. Krippendorff, K. (2019) Content analysis : an introduction to its methodology. Fourth edn. Los Angeles: SAGE.
[32]. Brennen, B. (2022) Qualitative research methods for media studies. Third edn. New York: Routledge, Taylor & Francis Group.
[33]. Kaiser, S. B.and Green, D. N.(2020) Mixing Qualitative and Quantitative Methods in Fashion Studies: Philosophical Underpinnings and Multiple Masculinities, Fashion studies : research methods, sites and practices . London, England: Bloomsbury Academic, an imprint of Bloomsbury Publishing, Plc (Dress, body, culture). doi: 10.5040/9781474220163.0021
[34]. Iphofen, R. and Tolich, M. (eds) (2018) The sage handbook of qualitative research ethics. London: SAGE reference. Available at: https://ebookcentral.proquest.com/lib/soton-ebooks/reader.action?docID=5 611198 (Accessed: April 30, 2023).
[35]. Largan, C. and Morris, T. (2019) Qualitative secondary research : a step-by-step guide. London: SAGE. Available at:https://read.kortext.com/reader/epub/377727 (Accessed: April 30, 2023).
[36]. Kim, Y. (2021) Revitalization of Offline Fashion Stores: Exploring Strategies to Improve the Smart Retailing Experience by Applying Mobile Technology, 13(3434), pp. 3434–3434. doi: 10.3390/su13063434.
[37]. Colombi, C., Kim, P. and Wyatt, N. (2018) Fashion Retailing ‘tech-Gagement’: Engagement Fueled by New Technology, Research Journal of Textile and Apparel, 22(4), pp. 390–406. doi: 10.1108/RJTA-03-2018-0019.
[38]. Lee, H., Rothenberg, L. and Xu, Y. (2020) Young Luxury Fashion Consumers' Preferences in Multi-Channel Environment, International Journal of Retail & Distribution Management, 48(3), pp. 244–261. doi:10.1108/IJRDM-11-2018-0253.
[39]. Siregar, Y. and Kent, A. (2019) Consumer Experience of Interactive Technology in Fashion Stores, International Journal of Retail & Distribution Management, 47(12), pp. 1318–1335. doi: 10.1108/IJRDM-09-2018-0189.
[40]. Alexander, B. and Kent, A. (2021) Tracking Technology Diffusion In-Store: A Fashion Retail Perspective, International Journal of Retail & Distribution Management, 49(10), pp. 1369–1390. doi: 10.1108/IJRDM-05-2020-0191.
[41]. Ogunjimi, A. et al. (2021) Smart Mirror Fashion Technology for the Retail Chain Transformation, Technological Forecasting & Social Change, 173. doi: 10.1016/j.techfore.2021.121118.
[42]. Duckett, J. (2019) Lifestyles of Generation Z,UK, Mintel. Available at: https://reports.mintel.com/display/920600/ (Accessed: 25 August 2023).
[43]. Duckett, J. (2018) Lifestyles of Generation Z,UK, Mintel. Available at: https://clients.mintel.com/insight/spotlight-on-generation-z?fromSearch=%3 Ffilters.region%3D10%26freetext%3Duk%2520gen%2520z%26last_filter%3D region%26resultPosition%3D2 (Accessed: 25 August 2023).
[44]. Passport (2020) Consumer Behaviour in the United Kingdom, Euromonitor International Lifestyle Report. Available at :https://www-portal-euromonitor-com.soton.idm.oclc.org/Analysis/Tab# (Accessed: April 26, 2023).
[45]. Passport (2020) Consumer Overview in the United Kingdom, Euromonitor International Lifestyle Report. Available at :https://www-portal-euromonitor-com.soton.idm.oclc.org/Analysis/Tab# (Accessed: April 26, 2023).
[46]. Litman, R (2022) For gen Z, Brand is what you share, not what you sell - part I, Ogilvy. Available at: https://www.ogilvy.com/ideas/gen-z-brand-what-you-share-not-what-you-se ll-part-i (Accessed: 26 August 2023).
[47]. Passport (2020) Megatrends in the United Kingdom, Euromonitor International Lifestyle Report. Available at :https://www-portal-euromonitor-com.soton.idm.oclc.org/Analysis/Tab# (Accessed: April 26, 2023).
[48]. McDonald, F. (2022) Footwear Retailing - UK - 2022, Mintel. Available at: https://reports.mintel.com/display/1145155/ (Accessed: 29 August 2023).