Analysis of Apple’s Marketing Strategies in China

Grace Siting Li

doi:10.54254/2754-1169/8/20230293

Research Article

Open access

Published on 13 September 2023

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Li,G.S. (2023). Analysis of Apple’s Marketing Strategies in China. Advances in Economics, Management and Political Sciences,8,120-124.

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Analysis of Apple’s Marketing Strategies in China

Grace Siting Li *^,1,

¹ Qingdao No.58 Middle School

* Author to whom correspondence should be addressed.

https://doi.org/10.54254/2754-1169/8/20230293

Abstract

A company’s marketing approach is of paramount importance to itself, and consumers can find out about the marketing of such mega-corporations from a different perspective than they do. Apple, as one of the world’s leading super companies, has been in the spotlight for many years. Therefore, this paper focuses on analyzing Apple’s marketing in the Chinese market, identifying problems and making suggestions. This paper uses the marketing theory of 4Ps to analyze Apple’s marketing strategies in the Chinese market and makes recommendations based on the problems that exist. Apple’s marketing strategies in China are undoubtedly successful, but there are also some problems, such as the relatively high price of Apple products, the questionable quality, or the almost nonexistent promotion activities that can not attract consumers. Therefore, a more comprehensive and professional investigation and practice of these problems will more effectively solve these problems.

Keywords

Apple, China, marketing strategies, the marketing theory of 4Ps, price

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Cite this article

Li,G.S. (2023). Analysis of Apple’s Marketing Strategies in China. Advances in Economics, Management and Political Sciences,8,120-124.

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About volume

Volume title: Proceedings of the 2nd International Conference on Business and Policy Studies

Conference website: https://2023.confbps.org/

ISBN：978-1-915371-43-0(Print) / 978-1-915371-44-7(Online)

Conference date: 26 February 2023

Editor：Javier Cifuentes-Faura, Canh Thien Dang

Series: Advances in Economics, Management and Political Sciences

Volume number: Vol.8

ISSN：2754-1169(Print) / 2754-1177(Online)

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