Research on the Supply Chain Strategy of Freshippo in the Context of Epidemic

Qianhao Fang

doi:10.54254/2754-1169/8/20230312

Research Article

Open access

Published on 13 September 2023

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Fang,Q. (2023). Research on the Supply Chain Strategy of Freshippo in the Context of Epidemic. Advances in Economics, Management and Political Sciences,8,191-197.

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Research on the Supply Chain Strategy of Freshippo in the Context of Epidemic

Qianhao Fang *^,1,

¹ Qingdao Malvern Middle School

* Author to whom correspondence should be addressed.

https://doi.org/10.54254/2754-1169/8/20230312

Abstract

Since the end of 2019, the outbreak of COVID-19 has had a severe impact on the economy and people’s lives. In this paper, Freshippo was selected as the research object to discuss the problems and optimization strategies of its supply chain in the context of the epidemic, to provide reference for supply chain management of fresh food e-commerce enterprises. The research methods used in this paper are literature review and field research. The epidemic has brought historic opportunities to the whole fresh food e-commerce industry represented by Freshippo, but also put forward higher requirements for the efficiency and flexibility of the supply chain. The fresh food e-commerce industry should optimize supply chain management for “improving response efficiency” and “coping with epidemic risk”, improve emergency support capacity, ensure freshness of goods and reduce wastage, and share supply chain costs.

Keywords

epidemic, fresh e-commerce, supply chain, digitalization, cold chain logistics

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References

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Cite this article

Fang,Q. (2023). Research on the Supply Chain Strategy of Freshippo in the Context of Epidemic. Advances in Economics, Management and Political Sciences,8,191-197.

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About volume

Volume title: Proceedings of the 2nd International Conference on Business and Policy Studies

Conference website: https://2023.confbps.org/

ISBN：978-1-915371-43-0(Print) / 978-1-915371-44-7(Online)

Conference date: 26 February 2023

Editor：Javier Cifuentes-Faura, Canh Thien Dang

Series: Advances in Economics, Management and Political Sciences

Volume number: Vol.8

ISSN：2754-1169(Print) / 2754-1177(Online)

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