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Why and How Effective Brand Logo Contributes to Marketing?
- 1 Northern Arizona University
- 2 American international school Hong Kong
* Author to whom correspondence should be addressed.
Abstract
The logo represents the image and philosophy of the company and is also part of the business strategy. In this way, we focus on what is a good brand logo and how to get a ‘Gorgeous’ brand logo. This article explains how a logo should be designed scientifically from different aspects such as visual, psychological and cultural. And at the same time, we mentioned a new but popular concept ‘Brand Visual Assets’, It is also a powerful demonstration of the profound meaning of the logo. In this research, we looked at it from multiple dimensions. For example, two kinds of luxury goods of the same price, why their different logo design brings them different types of consumers? How do we understand the new kind of classic? How does the details of the logo give people psychological hints? What are some detailed designs you didn’t notice? you will get all of these answers in this passage.
Keywords
logo, the present of the brand, core value, brand visual assets, design good logos
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Cite this article
Shao,Z.;Ngai,C.S. (2023). Why and How Effective Brand Logo Contributes to Marketing?. Advances in Economics, Management and Political Sciences,13,17-22.
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Volume title: Proceedings of the 2nd International Conference on Business and Policy Studies
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