Review of Consumer Behavior Research Based on Influencing Factors

Research Article
Open access

Review of Consumer Behavior Research Based on Influencing Factors

Xinyang Chen 1*
  • 1 Fuzhou university    
  • *corresponding author 252001120@fzu.edu.cn
Published on 13 September 2023 | https://doi.org/10.54254/2754-1169/19/20230150
AEMPS Vol.19
ISSN (Print): 2754-1177
ISSN (Online): 2754-1169
ISBN (Print): 978-1-915371-81-2
ISBN (Online): 978-1-915371-82-9

Abstract

With the rapid development of global social economy, people's consumption behavior has become more common, consumer behavior research is to study the various consumer psychology and consumption behavior of different consumers. It is the basis for companies to make marketing decisions and strategies; Consumer behavior research provides a basis for the formulation of macro policies and the protection of consumer rights and interests; Consumer behavior research helps consumers make more informed purchasing decisions. By analyzing the existing literature to summarize the factors influencing consumer decision-making behavior, the study found that the most intuitive and time-consuming methods for studying consumer behavior using survey method and observation method are also the most widely used at present. In recent years, neuroscience has gradually entered people's vision, and researchers have applied neuroscience to consumer behavior research and prediction of consumer behavior, and achieved certain results. However, the existing research is not perfect. The study of consumer behavior lacks targeted guidance theories and methods, and lacks consideration of the limitations of samples and sampling time. There is still a lot of room for improvement, and this paper makes suggestions and prospects accordingly.

Keywords:

consumer behavior, influencing factors, research methods

Chen,X. (2023). Review of Consumer Behavior Research Based on Influencing Factors. Advances in Economics, Management and Political Sciences,19,284-290.
Export citation

References

[1]. Kim E.: Research on Consumer Behavior Based on Lifestyle Characteristics[J. Shandong Sports Science and Technology, 2017, 39(1): 12-16.

[2]. Taihong L.: Consumer Behavior50年:Evolution and disruption[J. Foreign Economics and Management, 2017,39(6):23-38. DOI:10.16538/j.cnki.fem.2017.06.003.

[3]. Qiulan Q.: How does online word-of-mouth affect consumer behavior in the era of big data[J. Jiangsu Business Review,2020(7):19-22,26. DOI:10.3969/j.issn.1009-0061.2020.07.006.

[4]. Lirong D., Yihua G.: Factors influencing consumer behavior[J. Journal of Chongqing Vocational and Technical College,2004,13(3):80-81. DOI:10.3969/j.issn.1674-5787.2004.03.036.

[5]. Lei W., Yikai Y., Jiehui Z.. et al: Predicting Consumer Behavior from the Perspective of Consumer Neuroscience: Current Status, Challenges and Future [J. Journal of Industrial Engineering and Engineering Management,2020,34(6):1-12. DOI:10.13587/j.cnki.jieem.2020.06.001.

[6]. Puyang Z.: A Review of Consumer Behavior Research at Home and Abroad[J. Value Engineering, 2020, 39(16): 253-256, Cover 3.

[7]. Aimin P.: Research on consumer behavior characteristics of urban income classes[J. Economic Research Guide,2008, (7): 157-158. DOI:10.3969/j.issn.1673-291X.2008.07.074.

[8]. Xiaodong Y.: Self-factors influencing sports consumer behavior in China[J. Science and Technology Information (Academic Edition), 2008(9): 231, 233.

[9]. Qinghua L.: Consumer Perception Style, Brand Attitude and Marketing Effect[J. Journal of Business Economics,2020(15):69-72. DOI:10.3969/j.issn.1002-5863.2020.15.018.

[10]. Jing Z., Mingming C.: Application of neuroscientific methods in online consumer behavior research ——A review framed by online consumer behavior patterns[J. Foreign Economics and Management,2022,44(2):84-101. DOI:10.16538/j.cnki.fem.20211028.301.

[11]. Yun L.: Research on the Influence of Taste and Environmental Information Clues on Consumers' Online Ordering Behavior——Combining Questionnaire Survey Method and ERP Experimental Research[D. Anhui: Hefei University of Technology, 2020.

[12]. Shaughnessy: A Return to reason in consumer behavior: a hermeneutical approach [J. Advances in Consumer Research 1985, (12):308.

[13]. Philip K.: Self- confidence and personal motiva-tion[J. Quarterly journal of Economic, 2000, 117(3): 871-915.

[14]. Assael H.: Consumer Behaviour. A Strategic Approach [J. Boston:Houghton Mifflin Company,2004(42):56.

[15]. Rajesh V., Mithilesh P. Debtor Atlas.: Over-indebtedness of Consumers Year 2018 [EB/ O L.www.creditreform.de/ nc/ aktuelles/news - list/ details/ news - detail/ debtor atlas- germany- 2018.htmL, 2018.

[16]. Ping Q., Chongguang L.: Consumer Planning Behavior Theory and Its Role in Marketing apply[J. theory and practice, 2005(2): 78-80.

[17]. Yiming L.: Research on consumption behavior of safe agricultural products[D. Chongqing: Chongqing Normal University, 2018.

Cite this article

Chen,X. (2023). Review of Consumer Behavior Research Based on Influencing Factors. Advances in Economics, Management and Political Sciences,19,284-290.

Data availability

The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.

Disclaimer/Publisher's Note

The statements, opinions and data contained in all publications are solely those of the individual author(s) and contributor(s) and not of EWA Publishing and/or the editor(s). EWA Publishing and/or the editor(s) disclaim responsibility for any injury to people or property resulting from any ideas, methods, instructions or products referred to in the content.

About volume

Volume title: Proceedings of the 2023 International Conference on Management Research and Economic Development

ISBN：978-1-915371-81-2(Print) / 978-1-915371-82-9(Online)
Editor：Javier Cifuentes-Faura, Canh Thien Dang
Conference website: https://2023.icmred.org/
Conference date: 28 April 2023
Series: Advances in Economics, Management and Political Sciences
Volume number: Vol.19
ISSN：2754-1169(Print) / 2754-1177(Online)

© 2024 by the author(s). Licensee EWA Publishing, Oxford, UK. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license. Authors who publish this series agree to the following terms:
1. Authors retain copyright and grant the series right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this series.
2. Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the series's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this series.
3. Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See Open access policy for details).

References

[1]. Kim E.: Research on Consumer Behavior Based on Lifestyle Characteristics[J. Shandong Sports Science and Technology, 2017, 39(1): 12-16.

[2]. Taihong L.: Consumer Behavior50年:Evolution and disruption[J. Foreign Economics and Management, 2017,39(6):23-38. DOI:10.16538/j.cnki.fem.2017.06.003.

[3]. Qiulan Q.: How does online word-of-mouth affect consumer behavior in the era of big data[J. Jiangsu Business Review,2020(7):19-22,26. DOI:10.3969/j.issn.1009-0061.2020.07.006.

[4]. Lirong D., Yihua G.: Factors influencing consumer behavior[J. Journal of Chongqing Vocational and Technical College,2004,13(3):80-81. DOI:10.3969/j.issn.1674-5787.2004.03.036.

[5]. Lei W., Yikai Y., Jiehui Z.. et al: Predicting Consumer Behavior from the Perspective of Consumer Neuroscience: Current Status, Challenges and Future [J. Journal of Industrial Engineering and Engineering Management,2020,34(6):1-12. DOI:10.13587/j.cnki.jieem.2020.06.001.

[6]. Puyang Z.: A Review of Consumer Behavior Research at Home and Abroad[J. Value Engineering, 2020, 39(16): 253-256, Cover 3.

[7]. Aimin P.: Research on consumer behavior characteristics of urban income classes[J. Economic Research Guide,2008, (7): 157-158. DOI:10.3969/j.issn.1673-291X.2008.07.074.

[8]. Xiaodong Y.: Self-factors influencing sports consumer behavior in China[J. Science and Technology Information (Academic Edition), 2008(9): 231, 233.

[9]. Qinghua L.: Consumer Perception Style, Brand Attitude and Marketing Effect[J. Journal of Business Economics,2020(15):69-72. DOI:10.3969/j.issn.1002-5863.2020.15.018.

[10]. Jing Z., Mingming C.: Application of neuroscientific methods in online consumer behavior research ——A review framed by online consumer behavior patterns[J. Foreign Economics and Management,2022,44(2):84-101. DOI:10.16538/j.cnki.fem.20211028.301.

[11]. Yun L.: Research on the Influence of Taste and Environmental Information Clues on Consumers' Online Ordering Behavior——Combining Questionnaire Survey Method and ERP Experimental Research[D. Anhui: Hefei University of Technology, 2020.

[12]. Shaughnessy: A Return to reason in consumer behavior: a hermeneutical approach [J. Advances in Consumer Research 1985, (12):308.

[13]. Philip K.: Self- confidence and personal motiva-tion[J. Quarterly journal of Economic, 2000, 117(3): 871-915.

[14]. Assael H.: Consumer Behaviour. A Strategic Approach [J. Boston:Houghton Mifflin Company,2004(42):56.

[15]. Rajesh V., Mithilesh P. Debtor Atlas.: Over-indebtedness of Consumers Year 2018 [EB/ O L.www.creditreform.de/ nc/ aktuelles/news - list/ details/ news - detail/ debtor atlas- germany- 2018.htmL, 2018.

[16]. Ping Q., Chongguang L.: Consumer Planning Behavior Theory and Its Role in Marketing apply[J. theory and practice, 2005(2): 78-80.

[17]. Yiming L.: Research on consumption behavior of safe agricultural products[D. Chongqing: Chongqing Normal University, 2018.

For authors
Guide for authors Policies for authors Aims and scope Subscription Open access policy
For editors
Policies for editors Editorial board
For reviewers
Policies for reviewers Privacy policy

Cookies are used by this site.
Copyright © 2024 EWA Publishing, its licensors, and contributors. All rights reserved, including text and data mining, AI training, and similar technologies.