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How COVID-19 Is Facilitating the Digital Transformation of Luxury Retailing Industry in China—Taking Louis Vuitton as an Example
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Abstract
In recent years, COVID-19 poses an undeniable threat to the world economy. There is an increase in the global unemployment rate, supply chain disruptions, and business failures in several industries, especially in China. Faced with this difficulty, an increasing number of organizations are transforming their platforms from physical stores to e-commerce and online platforms, hence boosting their digitalization penetration. This paper explores how COVID-19 stimulates the digital transformation of the luxury retailing industry in China, using Louis Vuitton as an example. The purpose of this paper is to determine the possible pattern around all luxury retailers to see if digitalization is better and more sustainable for their commercial operations. This paper will employ literature analysis as its methodology. This paper reveals that the digital change surrounding the luxury brand is not solely a result of COVID-19, while COVID-19 does speed this transformation, and that social media platforms also play a significant role in China.
Keywords
COVID-19, Louis Vuitton, digitalization, social media platform, China
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Cite this article
Peng,S. (2023). How COVID-19 Is Facilitating the Digital Transformation of Luxury Retailing Industry in China—Taking Louis Vuitton as an Example. Advances in Economics, Management and Political Sciences,20,191-196.
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Volume title: Proceedings of the 2023 International Conference on Management Research and Economic Development
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