Tencent Game Competitive Advantage Analysis

Research Article
Open access

Tencent Game Competitive Advantage Analysis

Yuanfan Hong 1 , Yueran Jiang 2 , Yunhao Peng 3*
  • 1 North China Institute of Science and Technology    
  • 2 Linyi No. 4 high School    
  • 3 Jiangxi University of Finance and Economics    
  • *corresponding author 2202101825@stu.jxufe.edu.cn
Published on 13 September 2023 | https://doi.org/10.54254/2754-1169/21/20230229
AEMPS Vol.21
ISSN (Print): 2754-1177
ISSN (Online): 2754-1169
ISBN (Print): 978-1-915371-85-0
ISBN (Online): 978-1-915371-86-7

Abstract

In 2019, COVID-19 swept the world, significantly blowing the Chinese and global markets. Maintaining market share has become the goal of Chinese and even global enterprises. Based on huge market research and data, a few enterprises are still maintaining growth momentum under the sluggish market environment, and the Tencent game is one of them. This article takes "Tencent Game Competitive Advantage Analysis" as the topic, selects Tencent Game as the research object, analyzes the online game industry environment using Porter’s five forces model, and analyzes Tencent Game’s competitive advantages from the aspects of research and development, marketing, operation, and anti-risk ability so that it remains in the leading position in the game market and still obtains much economic income in the face of adverse circumstances. By analyzing Tencent’s competitive advantages, it has great reference value and experience for the future development of other online game companies.

Keywords:

competitive advantage, Tencent Game, case study

Hong,Y.;Jiang,Y.;Peng,Y. (2023). Tencent Game Competitive Advantage Analysis. Advances in Economics, Management and Political Sciences,21,24-34.
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References

[1]. Zhang, S., Jin, Y.: Research on the current situation and strategy of online games “going abroad” under the wave of internationalization-Tencent games as an example. New Media Research 7(16),101-106(2021).

[2]. Cheng, R., Wang, Q.: An analysis of the profitability model of mobile games in China. Communication and Copyright 3,57-59+66(2021).

[3]. Li, Z.: Exploring the marketing strategy of Tencent online games. National circulation economy 19,118-119(2020).

[4]. Wang, T.: Insights from the layout of the game industry - taking Tencent Games as an example. Business News 18,13+15(2019).

[5]. Liu, Q., Liu, J.: Analysis of the competitive pattern and development potential of China’s hand game market-Tencent and Netease as an example. Times Finance 29,193-194(2018).

[6]. Lu, N.: The marketing model of Chinese online games in the new competitive environment. Modern marketing 02, 54(2012).

[7]. Tu, R.: Online game differentiation competition strategy from Tencent game. Southeast Communication 09, 52-54(2009).

[8]. Zhang, M.: Online game market characteristics and competitive strategy analysis. China Economic Issues 01, 49-54(2009).

[9]. Sun, G.: Analysis of the competitive environment of China’s online game industry. Science and Technology Management Research 10,53-54+49(2007).

[10]. Mao, X.: Structural changes of China’s online game industry and enterprises’ behavioral choices-a perspective based on value elasticity of competitive parts of the industrial value chain. Contemporary Finance 08,98-102(2007).

Cite this article

Hong,Y.;Jiang,Y.;Peng,Y. (2023). Tencent Game Competitive Advantage Analysis. Advances in Economics, Management and Political Sciences,21,24-34.

Data availability

The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.

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About volume

Volume title: Proceedings of the 2023 International Conference on Management Research and Economic Development

ISBN：978-1-915371-85-0(Print) / 978-1-915371-86-7(Online)
Editor：Canh Thien Dang, Javier Cifuentes-Faura
Conference website: https://2023.icmred.org/
Conference date: 28 April 2023
Series: Advances in Economics, Management and Political Sciences
Volume number: Vol.21
ISSN：2754-1169(Print) / 2754-1177(Online)

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References

[1]. Zhang, S., Jin, Y.: Research on the current situation and strategy of online games “going abroad” under the wave of internationalization-Tencent games as an example. New Media Research 7(16),101-106(2021).

[2]. Cheng, R., Wang, Q.: An analysis of the profitability model of mobile games in China. Communication and Copyright 3,57-59+66(2021).

[3]. Li, Z.: Exploring the marketing strategy of Tencent online games. National circulation economy 19,118-119(2020).

[4]. Wang, T.: Insights from the layout of the game industry - taking Tencent Games as an example. Business News 18,13+15(2019).

[5]. Liu, Q., Liu, J.: Analysis of the competitive pattern and development potential of China’s hand game market-Tencent and Netease as an example. Times Finance 29,193-194(2018).

[6]. Lu, N.: The marketing model of Chinese online games in the new competitive environment. Modern marketing 02, 54(2012).

[7]. Tu, R.: Online game differentiation competition strategy from Tencent game. Southeast Communication 09, 52-54(2009).

[8]. Zhang, M.: Online game market characteristics and competitive strategy analysis. China Economic Issues 01, 49-54(2009).

[9]. Sun, G.: Analysis of the competitive environment of China’s online game industry. Science and Technology Management Research 10,53-54+49(2007).

[10]. Mao, X.: Structural changes of China’s online game industry and enterprises’ behavioral choices-a perspective based on value elasticity of competitive parts of the industrial value chain. Contemporary Finance 08,98-102(2007).

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