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Analysis of the Competitive Advantages of Cross-border E-commerce Unicorn SHEIN
- 1 University of Melbourne
- 2 Dehong Chinese International School
- 3 Rosedale Global High School
* Author to whom correspondence should be addressed.
Abstract
Cross-border e-commerce can significantly reduce the threshold of overseas market development. In recent years, cross-border e-commerce flourished, and many domestic enterprises have tried to go overseas. The rapid development of cross-border e-commerce has led to innovation in business. It has created convenient conditions for goods to build brand image in overseas markets. With the development of cross-border e-commerce, more and more talents will flock to this industry. The strategies used by each enterprise are different, and the supply chain and brand management of each enterprise will affect their status and influence in the cross-border e-commerce industry. SHEIN is a cross-border e-commerce company mainly focusing on fashion, clothing, accessories, etc. This article will analyze SHEIN's competitive advantages from several specific aspects and give some suggestions. Through the study and analysis of SHEIN, we have a more accurate and practical understanding of the cross-border e-commerce industry and this brand.
Keywords
cross-border e-commerce, competitive advantages, SHEIN
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Cite this article
Chen,A.;Dai,Y.;Wang,Z. (2023). Analysis of the Competitive Advantages of Cross-border E-commerce Unicorn SHEIN. Advances in Economics, Management and Political Sciences,21,35-39.
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Volume title: Proceedings of the 2023 International Conference on Management Research and Economic Development
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