Analysis of the Vision Statement Presented in the Pocari Sweat Video Advertisement

Jingjing Peng

doi:10.54254/2754-1169/22/20230310

Research Article

Open access

Published on 13 September 2023

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Peng,J. (2023). Analysis of the Vision Statement Presented in the Pocari Sweat Video Advertisement. Advances in Economics, Management and Political Sciences,22,190-197.

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Analysis of the Vision Statement Presented in the Pocari Sweat Video Advertisement

Jingjing Peng *^,1,

¹ Beijing Huijia Private School

* Author to whom correspondence should be addressed.

https://doi.org/10.54254/2754-1169/22/20230310

Abstract

The magnificence and novelty of the Pocari Sweat advertisements in recent years and the fact that its brand has become well-known in Asia are due to the marketing techniques used by the company here. At the same time, the recurring elements in these commercials symbolize the characteristics of the company. This research would explore the vision statement presented in the video advertisement for this product of Pocari Sweat. It also explores whether other businesses outside of the company can also use advertising that is consistent with the vision statement to broaden their market and build brand awareness in the minds of customers. A qualitative analysis of the Pocari Sweat video commercial and Otsuka’s vision statement was conducted to point out the commonalities in the commercial and the connection to the vision. The study revealed that Otsuka’s vision statement is to promote the health value of its products around the world and that the content presented in the Pocari video commercial and the way it is shot are an artistic expression of Otsuka’s strategy.

Keywords

POCARI SWEAT, advertisement, vision statement, marketing strategy

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References

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Cite this article

Peng,J. (2023). Analysis of the Vision Statement Presented in the Pocari Sweat Video Advertisement. Advances in Economics, Management and Political Sciences,22,190-197.

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About volume

Volume title: Proceedings of the 2023 International Conference on Management Research and Economic Development

Conference website: https://2023.icmred.org/

ISBN：978-1-915371-87-4(Print) / 978-1-915371-88-1(Online)

Conference date: 28 April 2023

Editor：Canh Thien Dang, Javier Cifuentes-Faura

Series: Advances in Economics, Management and Political Sciences

Volume number: Vol.22

ISSN：2754-1169(Print) / 2754-1177(Online)

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