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Analyzing Marketing Issues in China's Juice Market Using Visualization Tools
- 1 Shanghai University of International Business and Economics
- 2 Guangdong University of Foreign Studies
* Author to whom correspondence should be addressed.
Abstract
China's juice market has been slow in recent years, and the market share is gradually decreasing. Based on the importance and research value of online reviews on e-commerce platforms today, this paper uses the python crawler tool to crawl the top three 100% juice product reviews on the JD platform, extract new words and keywords, and analyze positive and negative emotions, and then visualize them. According to the research results, it is suggested that fruit juice enterprises carry out taste innovation; Optimize packaging design, materials, and specifications; and make suggestions such as timely promotion activities on holidays. It aims to put forward targeted tips for recovering China's juice market.
Keywords
juice market, python, visualization, natural language processing
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Cite this article
Chen,Y.;Deng,M. (2023). Analyzing Marketing Issues in China's Juice Market Using Visualization Tools. Advances in Economics, Management and Political Sciences,23,276-283.
Data availability
The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.
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Volume title: Proceedings of the 2023 International Conference on Management Research and Economic Development
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