References
[1]. Madsen D O. Not dead yet: the rise, fall and persistence of the BCG Matrix [J]. Problems and Perspectives in Management, 15(1): 19-34. (2017).
[2]. Mohajan, H. K.. "An Analysis on BCG Growth Sharing Matrix." MPRA Paper (2017)..
[3]. Reeves M, Moose S, Venema T. The growth share matrix [J]. BCG–The Boston Consulting Group, 2014.
[4]. Armstrong J S, Brodie R J. Effects of portfolio planning methods on decision making: Experimental results [J]. International Journal of Research in Marketing, 11(1): 73-84. (1994).
[5]. Morrison, Alan, and Robin Wensley. “Boxing up or boxed in?: A short history of the Boston Consulting Group share/growth matrix.” Journal of Marketing Management 7(2), 105-129. (1991).
[6]. Song Yixiang. Understanding and application of Boston matrix [J]. China High-Tech Enterprise,(16):13. (2008).
[7]. Wang Chuanji. Product portfolio analysis based on Boston matrix [J]. Business, (35):115. (2015).
[8]. Levitt T. Exploit the product life cycle [M]. Graduate School of Business Administration, Harvard University, 1965.
[9]. Yu Dan. A study of corporate strategy based on Boston matrix [J]. China Collective Economy, (24):39-40. (2021).
[10]. Kuvaeva, T., and E. Urgel. “THE BCG MATRIX.”
[11]. Dai Zhishen. Rethinking the limitations of the Boston Matrix [J]. Business Times, (14):78+53. (2010).
Cite this article
Pan,X. (2023). An Analysis of the Strategies Applied to the Different Strategic Business Units of the BCG Matrix. Advances in Economics, Management and Political Sciences,26,373-378.
Data availability
The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.
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References
[1]. Madsen D O. Not dead yet: the rise, fall and persistence of the BCG Matrix [J]. Problems and Perspectives in Management, 15(1): 19-34. (2017).
[2]. Mohajan, H. K.. "An Analysis on BCG Growth Sharing Matrix." MPRA Paper (2017)..
[3]. Reeves M, Moose S, Venema T. The growth share matrix [J]. BCG–The Boston Consulting Group, 2014.
[4]. Armstrong J S, Brodie R J. Effects of portfolio planning methods on decision making: Experimental results [J]. International Journal of Research in Marketing, 11(1): 73-84. (1994).
[5]. Morrison, Alan, and Robin Wensley. “Boxing up or boxed in?: A short history of the Boston Consulting Group share/growth matrix.” Journal of Marketing Management 7(2), 105-129. (1991).
[6]. Song Yixiang. Understanding and application of Boston matrix [J]. China High-Tech Enterprise,(16):13. (2008).
[7]. Wang Chuanji. Product portfolio analysis based on Boston matrix [J]. Business, (35):115. (2015).
[8]. Levitt T. Exploit the product life cycle [M]. Graduate School of Business Administration, Harvard University, 1965.
[9]. Yu Dan. A study of corporate strategy based on Boston matrix [J]. China Collective Economy, (24):39-40. (2021).
[10]. Kuvaeva, T., and E. Urgel. “THE BCG MATRIX.”
[11]. Dai Zhishen. Rethinking the limitations of the Boston Matrix [J]. Business Times, (14):78+53. (2010).