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Operation Model and Netflix Incubation Strategy of MCN Agency: A Case Study of Joy Media
- 1 Harbin Engineering University
- 2 Wuhan Britain China School
- 3 Yunnan University of Finance and Economics
* Author to whom correspondence should be addressed.
Abstract
This paper analyzes the operation mode of MCN agencies and the incubation strategy of net stars, taking Internet-based brokerage company Carefree Media as an example. Through literature analysis and positive feedback loop research method, the study finds that Carefree Media has a unique resource advantage and reputation by virtue of years of industry resources accumulation and deep cooperation with various platforms, and through a complete and mature industry chain, it connects creators, platforms and brands to form a positive feedback loop and achieve a win-win situation. By constantly innovating and keeping up with the hot spots, Carefree Media makes itself difficult to be eliminated from the market and keeps the enterprise dynamic and vibrant, which lays a solid foundation for Carefree Media to incubate the top net stars.
Keywords
operation model, Netflix incubation strategy, MCN, Carefree media
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Cite this article
Hong,W.;Wang,R.;Wang,X. (2023). Operation Model and Netflix Incubation Strategy of MCN Agency: A Case Study of Joy Media. Advances in Economics, Management and Political Sciences,28,259-264.
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Volume title: Proceedings of the 7th International Conference on Economic Management and Green Development
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