References
[1]. Andersson, G.: Internet interventions: past, present and future. Internet interventions 12, 181-188 (2018).
[2]. Antonijević, S., Gurak, L.: The internet: A brief history based on trust. Sociologija/Sociology: Journal of Sociology, Social Psychology & Social Anthropology, 61(4), (2019).
[3]. Karray, S., & Sigué, S. P.: Offline retailers expanding online to compete with manufacturers: Strategies and channel power. Industrial Marketing Management 71, 203-214 (2018).
[4]. Dinner, I. M., Heerde Van, H. J., Neslin, S. A.: Driving online and offline sales: The cross-channel effects of traditional, online display, and paid search advertising. Journal of marketing research 51(5), 527-545 (2014).
[5]. Chen, Y.: Price, image and promotion. Modern Enterprise, (2004).
[6]. Zeng, Z.: The 10 marketing trends of beauty and cosmetic enterprises. Beauty and Finance, (2005).
[7]. Hou J.: Brand strategy in cosmetic marketing in China. University of International Business and Economics, (2004).
[8]. Li, T., Zhou, S.: How to create the golden single product of cosmetics?, (2009).
[9]. Wang, G.: Cosmetics marketing nine strategies. Medical aesthetics and beauty of the second half of the month, (2002).
[10]. Guo, G.: General Theory of Marketing. People’s University of China Press, 2nd edition, (2003).
Cite this article
Chong,C.Y.;Song,Z. (2023). Analyzing Proya’s Online Competition Strategy on Douyin. Advances in Economics, Management and Political Sciences,29,88-91.
Data availability
The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.
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References
[1]. Andersson, G.: Internet interventions: past, present and future. Internet interventions 12, 181-188 (2018).
[2]. Antonijević, S., Gurak, L.: The internet: A brief history based on trust. Sociologija/Sociology: Journal of Sociology, Social Psychology & Social Anthropology, 61(4), (2019).
[3]. Karray, S., & Sigué, S. P.: Offline retailers expanding online to compete with manufacturers: Strategies and channel power. Industrial Marketing Management 71, 203-214 (2018).
[4]. Dinner, I. M., Heerde Van, H. J., Neslin, S. A.: Driving online and offline sales: The cross-channel effects of traditional, online display, and paid search advertising. Journal of marketing research 51(5), 527-545 (2014).
[5]. Chen, Y.: Price, image and promotion. Modern Enterprise, (2004).
[6]. Zeng, Z.: The 10 marketing trends of beauty and cosmetic enterprises. Beauty and Finance, (2005).
[7]. Hou J.: Brand strategy in cosmetic marketing in China. University of International Business and Economics, (2004).
[8]. Li, T., Zhou, S.: How to create the golden single product of cosmetics?, (2009).
[9]. Wang, G.: Cosmetics marketing nine strategies. Medical aesthetics and beauty of the second half of the month, (2002).
[10]. Guo, G.: General Theory of Marketing. People’s University of China Press, 2nd edition, (2003).