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The Challenges and Prospects of the Transformers Film Series
- 1 Nanjing University
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Abstract
Currently, more and more IPs are being adapted for film and television, such as Marvel's superhero series sweeping the world. Yet one of the hottest products of the last century, Transformers, has been declining in box office and reviews for its live-action films. This study will analyze the problems of this IP adaptation project based on the deteriorating status of the Transformers live-action movie, using a documentary research method, and propose corresponding solutions. Due to the challenges of commercialization, the Transformers live-action movie faces the challenges of losing audiences due to the disconnect with the times and its own lack of excellence to attract audiences. Hasbro can try to explore the game market or follow the example of Marvel and other IP to open a new story, so as to comfortably deal with the commercialization challenges. This study concludes that taking the IP Transformers as an example, IPs tend to fall into the trap of over-commercialization when adapting live-action movies, which ultimately leads to a lack of artistry in the movies themselves.
Keywords
transformers, live-action movies, IP adaptations, commercialization
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Cite this article
Li,J. (2023). The Challenges and Prospects of the Transformers Film Series. Advances in Economics, Management and Political Sciences,31,68-73.
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