References
[1]. McAfee, A., Brynjolfsson, E., Davenport, T. H., Patil, D. J., Barton, D.: Big data: the management revolution. Harvard business review 90(10), 60-68 (2012).
[2]. Li, H.: Precision Marketing under the Big Data. Intelligence 7, (2016).
[3]. Zheng, H., Li. R., Liu, Y.: Marketing opportunities and challenges in the Era of Big Data. China Southern Agricultural Machinery 48(5), 124-125 (2017).
[4]. Xu, W.: Analysis of Big Data Application in Marketing Based on SWOT Model. Modern Business (8), 29-30 (2017).
[5]. Feng, J., Zhou, L.: Marketing Strategies for Enterprises in the Era of Big Data. Business Review 14, 104-104 (2018).
[6]. Suoniemi S., Meyer-Waarden L., Munzel A.: Big Data and Firm Performance: The Roles of Market-Directed Capabilities and Business Strategy. Information & Management 57(7), 1-17 (2020).
[7]. Wu, M.: The Impact of Big Data Analysis on Marketing. Management & Technology of SME 2, 114-115 (2020).
[8]. Hu, Y.: The Research of E-commerce Personalized Information Recommendation Service Mode Based on Big-data. Jilin University, (2015).
[9]. Shen, J.: Exploring New Directions for Marketing Reform in the Big Data Environment. Modern Marketing 12, 156-157 (2020).
[10]. Wang Nan. How to Take the Big Data “Opening Move” in Marketing. People’s Tribune 15, 182-183 (2020).
[11]. Billings, K.: Oracle takes you through the four phases of achieving big data insight. Intel IT Center, (2012).
[12]. Battistella, C., Cagnina, M.R., Cicero, L.: Sustainable Business Models of SMEs: Challenges in Yacht Tourism Sector. Sustainability 10(10), 34-47 (2018).
[13]. Salmelin, B.: The horizon 2020 framework and open innovation ecosystems. Journal of Innovation Management 1(2), 4-9 (2013).
Cite this article
Li,Y. (2023). Improving Marketing Strategies through Big Data: Analysis and Countermeasures. Advances in Economics, Management and Political Sciences,31,114-118.
Data availability
The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.
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References
[1]. McAfee, A., Brynjolfsson, E., Davenport, T. H., Patil, D. J., Barton, D.: Big data: the management revolution. Harvard business review 90(10), 60-68 (2012).
[2]. Li, H.: Precision Marketing under the Big Data. Intelligence 7, (2016).
[3]. Zheng, H., Li. R., Liu, Y.: Marketing opportunities and challenges in the Era of Big Data. China Southern Agricultural Machinery 48(5), 124-125 (2017).
[4]. Xu, W.: Analysis of Big Data Application in Marketing Based on SWOT Model. Modern Business (8), 29-30 (2017).
[5]. Feng, J., Zhou, L.: Marketing Strategies for Enterprises in the Era of Big Data. Business Review 14, 104-104 (2018).
[6]. Suoniemi S., Meyer-Waarden L., Munzel A.: Big Data and Firm Performance: The Roles of Market-Directed Capabilities and Business Strategy. Information & Management 57(7), 1-17 (2020).
[7]. Wu, M.: The Impact of Big Data Analysis on Marketing. Management & Technology of SME 2, 114-115 (2020).
[8]. Hu, Y.: The Research of E-commerce Personalized Information Recommendation Service Mode Based on Big-data. Jilin University, (2015).
[9]. Shen, J.: Exploring New Directions for Marketing Reform in the Big Data Environment. Modern Marketing 12, 156-157 (2020).
[10]. Wang Nan. How to Take the Big Data “Opening Move” in Marketing. People’s Tribune 15, 182-183 (2020).
[11]. Billings, K.: Oracle takes you through the four phases of achieving big data insight. Intel IT Center, (2012).
[12]. Battistella, C., Cagnina, M.R., Cicero, L.: Sustainable Business Models of SMEs: Challenges in Yacht Tourism Sector. Sustainability 10(10), 34-47 (2018).
[13]. Salmelin, B.: The horizon 2020 framework and open innovation ecosystems. Journal of Innovation Management 1(2), 4-9 (2013).