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A Case Study on Rocket Internet Explaining Why Europe Lags in the Information Age
- 1 Renmin University of China
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Abstract
Europe has emphasized developing its information industry since the start of information age while it has not been as successful as the US. The study aims to get a comprehensive insight into the dilemma of the Internet industry development in Europe with an example of Rocket Internet, utilizing Porter's Five Forces and the IA3 model to analyze its market and non-market issues separately. As for market issues, the shortage of innovation in their merchandise and fewer user engagements make them less competitive in the scrambling market with Google. For non-market issues, the bill General Data Protection Regulation prohibits Rocket Internet from achieving dominance by controlling all European citizens' information. If Rocket Internet and other organizations like to expand their global markets, they need to diversify and innovate their products and service, creating an unparallel business operation model while catering to the wave of technological waves. Additionally, they are supposed to employ public relations means to shape glorious images of taking charge of social responsibility.
Keywords
rocket internet, Porter’s five forces, IA3 model, general data protection regulation
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Cite this article
Zhang,K. (2023). A Case Study on Rocket Internet Explaining Why Europe Lags in the Information Age. Advances in Economics, Management and Political Sciences,31,228-233.
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