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Exploring the Market Dynamics and Consumer Preferences in Customized Meal Services: A Study in the Emerging Chinese Landscape
- 1 Yonsei University
- 2 Chinese University of Mining and Technology
- 3 Auburn University
* Author to whom correspondence should be addressed.
Abstract
The burgeoning Chinese market for healthy light food products and services is witnessing a significant increase in sales. With a growing number of operators eager to enter this industry and expand their market share, the competition has become increasingly fierce. However, the current Chinese fair food market is saturated with homogeneous commodities, making it imperative to explore strategies for differentiation. In light of this context, this study investigates various factors that may influence consumer behavior in the nutrition customization services market using multinomial logistic regression. Furthermore, cluster analysis is employed to profile potential customers. Our data analysis reveals a significant association between expenses related to physical training and the intention to consume customized light food products. This paper offers valuable insights to practitioners in related industries, aiding them in formulating effective market strategies for the future.
Keywords
customized food services, innovative business model, healthy food, light food
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Cite this article
Chen,D.;Zhu,C.;Zhang,S. (2023). Exploring the Market Dynamics and Consumer Preferences in Customized Meal Services: A Study in the Emerging Chinese Landscape. Advances in Economics, Management and Political Sciences,32,13-22.
Data availability
The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.
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