The Impact of Marketing Strategies on the Sports Goods Industry: Taking Nike as an Example

Huijia Yang

doi:10.54254/2754-1169/37/20231820

Research Article

Open access

Published on 10 November 2023

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Yang,H. (2023). The Impact of Marketing Strategies on the Sports Goods Industry: Taking Nike as an Example. Advances in Economics, Management and Political Sciences,37,67-73.

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The Impact of Marketing Strategies on the Sports Goods Industry: Taking Nike as an Example

Huijia Yang *^,1,

¹ Minjiang University

* Author to whom correspondence should be addressed.

https://doi.org/10.54254/2754-1169/37/20231820

Abstract

In the development of the sports goods industry, marketing, as an important management tool, has a significant impact on the growth of businesses. Not only can a solid marketing plan provide a thorough sales network and system for the sporting goods business, but also solve the problems of product sales and fund recovery for enterprises, laying a solid foundation for their development. The consumption of sports goods has shown increasing business opportunities in today's rapidly developing economy. The sports goods industry is also seeking development in this market with expanding demand, and many international brands stand out in the fierce competition. Nike, founded in 1972, has become a leader in sports brands today. Nike's unique marketing strategy is the key to success. Nike's marketing strategy has important guiding significance for the development of the sports goods industry. This article takes Nike as an example, analyzes the impact of Nike's marketing strategy on the sports goods industry, discovers innovative points of Nike's brand marketing strategy, explores key factors for the success of the marketing strategy, and provides effective references for the sports goods industry.

Keywords

marketing, sports goods industry, SWOT analysis

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References

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Cite this article

Yang,H. (2023). The Impact of Marketing Strategies on the Sports Goods Industry: Taking Nike as an Example. Advances in Economics, Management and Political Sciences,37,67-73.

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About volume

Volume title: Proceedings of the 7th International Conference on Economic Management and Green Development

Conference website: https://www.icemgd.org/

ISBN：978-1-83558-095-0(Print) / 978-1-83558-096-7(Online)

Conference date: 6 August 2023

Editor：Canh Thien Dang

Series: Advances in Economics, Management and Political Sciences

Volume number: Vol.37

ISSN：2754-1169(Print) / 2754-1177(Online)

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