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Research on the Influence of CBA Product Packaging on Home Court Culture to Attract Fans
- 1 New York Institute of Technology, OldWestbury NY11568-8000, USA
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Abstract
CBA is currently in a period of rapid development. A good home culture atmosphere improves the excitement of the game and attracts fans, and increases the audience’s enthusiasm. This thesis focuses on how the CBA can attract more fans through product packaging in home court culture. CBA product packaging plays an important role in the whole tournament. A series of packaging of products can stimulate consumer interest, increase the desire to buy, and improve the attendance rate of spectators watching the tournament, thus attracting media attention to the tournament enthusiasm, attracting various sponsors to CBA investment efforts. The CBA competition is a virtuous cycle. This will attract the fans and bring benefits to the club simultaneously. This paper will analyze the current situation of CBA and other leagues through case study and comparative analysis and make suggestions for the improvement of CBA in terms of home court atmosphere. The main value of the CBA league’s home court culture will be reflected to promote the socialization of people and contribute to the orderly operation and development of the society, etc., to contribute to the development of CBA in the world in the near future.
Keywords
Fans., Home court culture, Product packaging, CBA
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Cite this article
Wu,C. (2023). Research on the Influence of CBA Product Packaging on Home Court Culture to Attract Fans. Advances in Economics, Management and Political Sciences,3,367-373.
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Volume title: Proceedings of the 6th International Conference on Economic Management and Green Development (ICEMGD 2022), Part Ⅰ
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