The Impact of Digital Marketing on Duty-free Commodities and the Construction of Free Trade Port

Research Article
Open access

The Impact of Digital Marketing on Duty-free Commodities and the Construction of Free Trade Port

Lan Hong 1*
  • 1 Haikou University of Economics    
  • *corresponding author 1811431219@mail.sit.edu.cn
Published on 10 November 2023 | https://doi.org/10.54254/2754-1169/38/20231907
AEMPS Vol.38
ISSN (Print): 2754-1177
ISSN (Online): 2754-1169
ISBN (Print): 978-1-83558-097-4
ISBN (Online): 978-1-83558-098-1

Abstract

This paper researches and discovers the investigation and future promotion suggestions of Hainan Free Trade Port construction and duty-free online promotion through investigation and visits, experience, and multi-party interviews. Digital marketing will play a very important role in the construction and development of the Hainan Free Trade Port in the future. Since the construction of a free trade port was proposed in 2012, Hainan Province has been involved in agriculture, forestry, animal husbandry, fishery, manufacturing, construction, wholesale and retail, transportation, warehousing and postal services, accommodation and catering, information transmission, software, etc. and information technology service industry and other related policies of industry decentralization. This paper first introduces the relevant situation of digital marketing policies of related industries, the relevant situation of the construction of free trade port duty-free zone, and the development situation of representative enterprises, and puts forward predictions and assumptions for the future development direction. Constructive suggestions are put forward for the construction of the Hainan Free Trade Port in the future.

Keywords:

duty-free, digital marketing, Hainan Free Trade Port

Hong,L. (2023). The Impact of Digital Marketing on Duty-free Commodities and the Construction of Free Trade Port. Advances in Economics, Management and Political Sciences,38,165-171.
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References

[1]. Lin, J. Analysis of the Factors Affecting the Development of Hainan Duty-Free Economy. 33, 347-360 (2022).

[2]. China Duty-free Group accelerates digital focus and online-to-offline integration, https://www.moodiedavittreport.com/china-duty-free-group-accelerates-digital-focus-and-online-to-offline-integration/, last accessed 2023/05/21.

[3]. Rossi, S., & Tasca, C. Consumer Behavior and Marketing Strategies in the Duty-free Market.Journal of Management, 2(33)45-60 (2012).

[4]. Catalogue of Encouraged Industries in Hainan Free Trade Port, http://plan.hainan.gov.cn/sfgw/zmgzyw/202110/c20663cc44624348a705abe429c4e2ba.shtml, last accessed 2023/05/27.

[5]. Adjusting the tax-free policy on outlying islands to support the construction of Hainan Free Trade Port—Policy Interpretation of "Announcement on Duty-free Shopping Policies for Passengers on Hainan's Outlying Islands", https://www.china-briefing.com/news/hainan-duty-free-sector-new-facilitated-pick-up-policy-in-effect, last accessed 2023/05/27.

[6]. Hainan’s $40 billion prize: The new battleground for global luxury, https://www.mckinsey.com/cn/our-insights/our-insights/hainans-40-billion-prize-the-new-battleground-for-global-luxury, last accessed 2023/05/12.

[7]. HKTDC Research, https://research.hktdc.com/en/data-and-profiles/mcpc/provinces/hainan, last accessed 2023/05/12.

[8]. Hainan Duty-Free Sector: New Facilitated Pick-Up Policy in Effect, https://www.china-briefing.com/news/hainan-duty-free-sector-new-facilitated-pick-up-policy-in-effect, last accessed 2023/05/12.

[9]. Department of Commerce of Hainan Province, https://dofcom.hainan.gov.cn/dofcom/Policys/202302/79ffa7e0131c46fdbf443a7ab5effeb4.shtml, last accessed 2023/05/12.

[10]. Master Plan for Hainan Free Trade Port, https://www.rvo.nl/files/file/2022/03/Master%20Plan%20for%20Hainan%20Free%20Trade%20Port%20DEF, last accessed 2023/05/18.

Cite this article

Hong,L. (2023). The Impact of Digital Marketing on Duty-free Commodities and the Construction of Free Trade Port. Advances in Economics, Management and Political Sciences,38,165-171.

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About volume

Volume title: Proceedings of the 7th International Conference on Economic Management and Green Development

ISBN：978-1-83558-097-4(Print) / 978-1-83558-098-1(Online)
Editor：Canh Thien Dang
Conference website: https://www.icemgd.org/
Conference date: 6 August 2023
Series: Advances in Economics, Management and Political Sciences
Volume number: Vol.38
ISSN：2754-1169(Print) / 2754-1177(Online)

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References

[1]. Lin, J. Analysis of the Factors Affecting the Development of Hainan Duty-Free Economy. 33, 347-360 (2022).

[2]. China Duty-free Group accelerates digital focus and online-to-offline integration, https://www.moodiedavittreport.com/china-duty-free-group-accelerates-digital-focus-and-online-to-offline-integration/, last accessed 2023/05/21.

[3]. Rossi, S., & Tasca, C. Consumer Behavior and Marketing Strategies in the Duty-free Market.Journal of Management, 2(33)45-60 (2012).

[4]. Catalogue of Encouraged Industries in Hainan Free Trade Port, http://plan.hainan.gov.cn/sfgw/zmgzyw/202110/c20663cc44624348a705abe429c4e2ba.shtml, last accessed 2023/05/27.

[5]. Adjusting the tax-free policy on outlying islands to support the construction of Hainan Free Trade Port—Policy Interpretation of "Announcement on Duty-free Shopping Policies for Passengers on Hainan's Outlying Islands", https://www.china-briefing.com/news/hainan-duty-free-sector-new-facilitated-pick-up-policy-in-effect, last accessed 2023/05/27.

[6]. Hainan’s $40 billion prize: The new battleground for global luxury, https://www.mckinsey.com/cn/our-insights/our-insights/hainans-40-billion-prize-the-new-battleground-for-global-luxury, last accessed 2023/05/12.

[7]. HKTDC Research, https://research.hktdc.com/en/data-and-profiles/mcpc/provinces/hainan, last accessed 2023/05/12.

[8]. Hainan Duty-Free Sector: New Facilitated Pick-Up Policy in Effect, https://www.china-briefing.com/news/hainan-duty-free-sector-new-facilitated-pick-up-policy-in-effect, last accessed 2023/05/12.

[9]. Department of Commerce of Hainan Province, https://dofcom.hainan.gov.cn/dofcom/Policys/202302/79ffa7e0131c46fdbf443a7ab5effeb4.shtml, last accessed 2023/05/12.

[10]. Master Plan for Hainan Free Trade Port, https://www.rvo.nl/files/file/2022/03/Master%20Plan%20for%20Hainan%20Free%20Trade%20Port%20DEF, last accessed 2023/05/18.

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