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The Strategies of Chinese and Korean Entertainment Companies Attracting Fans to Consume-Comparing TIMES FENG JUN and YG Entertainment
- 1 Soochow Foreign Language School
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Abstract
Celebrities used to make use of the wide spread of online common platforms to share their daily routines with fans in order to strengthen fans’ enthusiasm. Nowadays, they see media as a new handy way to advertise. Big companies usually have a fixed mode of marketing strategies that could fully utilize the passion of fans and the quick spread of the anything provide a foundation to stars of promoting the products to maximize the probability of people purchasing on items related to them. This paper aims to weigh up the marketing strategies of a Chinese company and a Korean company, TIMES FENG JUN and YG Entertainment, which are quite mature and famous in the two countries to help people think more critically in consumption ideas. Through the research, the comparisons between the two companies were made and found some similarities and differences. To deal with the drawbacks, several suggestions on improving the relationship between fans and celebrities are given for the two companies according to the study.
Keywords
entertainment, marketing strategies, fan culture, social media
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Cite this article
Liu,N. (2023). The Strategies of Chinese and Korean Entertainment Companies Attracting Fans to Consume-Comparing TIMES FENG JUN and YG Entertainment. Advances in Economics, Management and Political Sciences,40,160-165.
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