References
[1]. MIXUE Ice Cream & Tea. Successful route to join the MIXUE Ice Cream & Tea start. Accessed June 23, 2023 from https://www.mxbc.com.
[2]. Teoli, D., Sanvictores, T. and An, J. (2019). SWOT Analysis. Europepmc.org. Available at https://europepmc.org/article/med/30725987.
[3]. Benzaghta, M. A., Elwalda, A., Mousa, M., Erkan, I. and Rahman, M. (2021). SWOT Analysis applications: an Integrative Literature Review. Journal of Global Business Insights, 6(1), 54–72.
[4]. Wu, J. T. (2023). Insight 2023: The competition pattern and market share of China's new tea industry (with market concentration, enterprise competitiveness evaluation, etc.). Foresight Industry Research Institute.
[5]. He, X. (2023). Hard to break the “spell” of the food safety issue: The IPO of MIXUE Ice Cream & Tea might be canceled. China Economic Net. Accessed from http://finance.ce.cn/stock/gsgdbd/202303/16/t20230316_38447370.shtml.
[6]. Han, W., Fu, J., Zhang, G. and Xiao, J. (2012). STP marketing strategies of new energy vehicles in China. World Automation Congress 2012, Puerto Vallarta, Mexico, 1-4.
[7]. Yingfa, S. and Hong, Y. (2010). The Risk Study of E-Governance Based on PEST Analysis Model. 2010 International Conference on E-Business and E-Government, Guangzhou, China, 2010, 563-566.
[8]. zc.mnbkw.com. (2023). Analysis on the National preferential policies in the milk tea industry (policy support in the milk tea industry). Accessed from http://zc.mnbkw.com/news/73374.html.
[9]. SOHU. (2022). China has set off a digital boom, and the milk tea industry opens an era of intelligence. Accessed from https://www.sohu.com/a/578893963_100244692.
[10]. Hu, Y. L. and Yang, S. (2016). The competition situation analysis of environmental service industry in China: Based on Porter’s Five Forces Model. 2016 13th International Conference on Service Systems and Service Management (ICSSSM), Kunming, 1-5.
Cite this article
Ji,J. (2023). Analysis on the Marketing of MIXUE Ice Cream & Tea. Advances in Economics, Management and Political Sciences,43,151-155.
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References
[1]. MIXUE Ice Cream & Tea. Successful route to join the MIXUE Ice Cream & Tea start. Accessed June 23, 2023 from https://www.mxbc.com.
[2]. Teoli, D., Sanvictores, T. and An, J. (2019). SWOT Analysis. Europepmc.org. Available at https://europepmc.org/article/med/30725987.
[3]. Benzaghta, M. A., Elwalda, A., Mousa, M., Erkan, I. and Rahman, M. (2021). SWOT Analysis applications: an Integrative Literature Review. Journal of Global Business Insights, 6(1), 54–72.
[4]. Wu, J. T. (2023). Insight 2023: The competition pattern and market share of China's new tea industry (with market concentration, enterprise competitiveness evaluation, etc.). Foresight Industry Research Institute.
[5]. He, X. (2023). Hard to break the “spell” of the food safety issue: The IPO of MIXUE Ice Cream & Tea might be canceled. China Economic Net. Accessed from http://finance.ce.cn/stock/gsgdbd/202303/16/t20230316_38447370.shtml.
[6]. Han, W., Fu, J., Zhang, G. and Xiao, J. (2012). STP marketing strategies of new energy vehicles in China. World Automation Congress 2012, Puerto Vallarta, Mexico, 1-4.
[7]. Yingfa, S. and Hong, Y. (2010). The Risk Study of E-Governance Based on PEST Analysis Model. 2010 International Conference on E-Business and E-Government, Guangzhou, China, 2010, 563-566.
[8]. zc.mnbkw.com. (2023). Analysis on the National preferential policies in the milk tea industry (policy support in the milk tea industry). Accessed from http://zc.mnbkw.com/news/73374.html.
[9]. SOHU. (2022). China has set off a digital boom, and the milk tea industry opens an era of intelligence. Accessed from https://www.sohu.com/a/578893963_100244692.
[10]. Hu, Y. L. and Yang, S. (2016). The competition situation analysis of environmental service industry in China: Based on Porter’s Five Forces Model. 2016 13th International Conference on Service Systems and Service Management (ICSSSM), Kunming, 1-5.