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SWOT Analysis of Vacheron Constantin
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Abstract
Vacheron Constantin is one of the brands of luxury watches. The brand has developed rapidly in recent years. This study will use SWOT analysis to analyze Vacheron Constantin, and then find out what problems Vacheron Constantin has in international marketing and provide corresponding recommendations. SWOT analysis is one of the most popular methods of analyzing companies. Our main message is from filing trips to offline stores. After research, we found that Vacheron Constantin has solid products, but they lack interior decoration and strategies to attract customers.
Keywords
International market, SWOT analysis, Retail market, Chinese market
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Cite this article
Fan,P. (2023). SWOT Analysis of Vacheron Constantin. Advances in Economics, Management and Political Sciences,4,233-235.
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Volume title: Proceedings of the 6th International Conference on Economic Management and Green Development (ICEMGD 2022), Part Ⅱ
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