Commercialization of Social Networks

Yuqing Ying

doi:10.54254/2754-1169/55/20231035

Research Article

Open access

Published on 1 December 2023

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Ying,Y. (2023). Commercialization of Social Networks. Advances in Economics, Management and Political Sciences,55,291-296.

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Commercialization of Social Networks

Yuqing Ying *^,1,

¹ Beijing 21st Century International School

* Author to whom correspondence should be addressed.

https://doi.org/10.54254/2754-1169/55/20231035

Abstract

Under the background of new technology and new media, social commerce has developed rapidly and has produced a variety of new scenarios such as live shopping. Many people have studied social commerce and social networks before, but there is still a lack of research on new business models. The paper intends to summarize the current way of social network commercialization and put forward prospects for future development: it mainly summarizes the current development of social commerce and analyzes social networks in it; Also, it summarizes the problems arising in these new scenarios and puts forward solutions. The study finds that the current new social business model makes efficient use of social networks to increase sales, but the problems it brings are also serious and should be paid attention to. It is hoped that the research can make social commerce pay attention to sustainable development in the future and solve problems promptly, and also provide a reference for future research on social commerce.

Keywords

social network, influencers, consumers

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Cite this article

Ying,Y. (2023). Commercialization of Social Networks. Advances in Economics, Management and Political Sciences,55,291-296.

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About volume

Volume title: Proceedings of the 2nd International Conference on Financial Technology and Business Analysis

Conference website: https://www.icftba.org/

ISBN：978-1-83558-157-5(Print) / 978-1-83558-158-2(Online)

Conference date: 8 November 2023

Editor：Javier Cifuentes-Faura

Series: Advances in Economics, Management and Political Sciences

Volume number: Vol.55

ISSN：2754-1169(Print) / 2754-1177(Online)

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