A Study on the Development Strategy of Luckin Coffee Based on Big Data

Yingying Liu

doi:10.54254/2754-1169/5/20220126

Research Article

Open access

Published on 24 April 2023

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Liu,Y. (2023). A Study on the Development Strategy of Luckin Coffee Based on Big Data. Advances in Economics, Management and Political Sciences,5,529-534.

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A Study on the Development Strategy of Luckin Coffee Based on Big Data

Yingying Liu *^,1,

¹ Chongqing Foreign Language School, Chongqing, 400000, China

* Author to whom correspondence should be addressed.

https://doi.org/10.54254/2754-1169/5/20220126

Abstract

With the rapid advance of technology, people’s lives are becoming more and more diverse. At the same time, people’s demand for food is not only limited to having enough to eat. Therefore, food companies launch a wide range of products, which need to be marketed to consumers through various channels so as to bring maximum benefits to the company. With the rise of big data and the arrival of the Internet era, traditional marketing strategies have failed to attract the attention of young people. Therefore, companies are in urgent need of innovating in their marketing, satisfying their consumer groups, and following the current cultural trends. Luckin Coffee is a company with classic cases to study. So, this paper analyses the classic cases of this company and comes up with some recommendations for corporate development. The purpose of this paper is to analyze the strengths, weaknesses, opportunities, and threats of Luckin Coffee through SWOT analysis and summarize its marking strategies and the reasons for its rapid success.

Keywords

SWOT analysis, Marketing strategies, Luckin Coffee

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References

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Cite this article

Liu,Y. (2023). A Study on the Development Strategy of Luckin Coffee Based on Big Data. Advances in Economics, Management and Political Sciences,5,529-534.

Data availability

The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.

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About volume

Volume title: Proceedings of the 2022 International Conference on Financial Technology and Business Analysis (ICFTBA 2022), Part 1

Conference website: http://www.icftba.org

ISBN：978-1-915371-21-8(Print) / 978-1-915371-22-5(Online)

Conference date: 16 December 2022

Editor：Javier Cifuentes-Faura, Canh Thien Dang

Series: Advances in Economics, Management and Political Sciences

Volume number: Vol.5

ISSN：2754-1169(Print) / 2754-1177(Online)

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