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Research on Marketing Strategies of Chinese Clothing Bands - Taking Peace Bird as an Example
- 1 School of Accounting, Oriental College, Zhejiang University of Finance and Economics, Jiaxing, China
* Author to whom correspondence should be addressed.
Abstract
In recent years, the rapid development of social economy has significantly improved the living standards of individuals and promoted the garment industry to enter a stage of rapid development. At present, with the continuous improvement of people's taste and fashion standards for clothing, clothing has changed from a simple function of keeping warm and covering the body to a symbol of status and has become an important medium to express aesthetic and cultural values. As a result, consumers' personalized demand for clothing continues to increase. For clothing enterprises, marketing strategy is very important, it is directly related to the current business situation and the future sustainable development of the enterprise. Although the apparel industry has accumulated relatively perfect marketing strategies in the process of development for many years, at present, with the emergence of many apparel brands and the continuous intensification of market competition, coupled with the emergence of diversified sales channels, the marketing strategies of apparel brands need to be further innovated and improved. Therefore, how to develop a set of marketing strategies that can not only fit with their own brand characteristics, but also conform to the current market trend has become the core issue that every enterprise needs to think deeply about.
Keywords
Chinese women's wear, garment industry, marketing, Peace Bird women's wear
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Cite this article
Wang,Y. (2024). Research on Marketing Strategies of Chinese Clothing Bands - Taking Peace Bird as an Example. Advances in Economics, Management and Political Sciences,60,279-285.
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