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A Comparative Research on Competitiveness of Consumer Electronics Industry in China and the United States
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Abstract
In the era of technology dominance, the consumer electronics industry serves as a testament of global economic strength, particularly the US and China. This paper thoroughly analyzes consumer electronics sectors' competitiveness in China and United States. The study provides an overview on the industry, comparing the similarities and differences in China and the US consumer electronics markets. This research uses SWOT analysis to identify the strengths, weaknesses, opportunities, and threats of case companies Huawei and Apple with their respective nations. The research compares quantitative data with qualitative SWOT analysis insights. Furthermore, the TOWS matrix is also employed as analysis strategies and recommends ways to boost China's industry competitiveness. This study compares the Chinese and American consumer electronics industries, highlighting China's R&D needs and future challenges and opportunities, particularly in emerging technologies and consumer trust. This study provides insights on the consumer electronics industry's dynamics, advising industry players and policymakers on strategy optimization and highlighting potential pathways for China's ascension in the global arena.
Keywords
Consumer Electronic Industry, SWOT Analysis, TOWS Matrix, Case Study
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Cite this article
Yang,H. (2023). A Comparative Research on Competitiveness of Consumer Electronics Industry in China and the United States. Advances in Economics, Management and Political Sciences,61,296-306.
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