Which Is More Important, Marketing or Sales?

Zhuofan Du

doi:10.54254/2754-1169/67/20241317

Research Article

Open access

Published on 5 January 2024

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Du,Z. (2024). Which Is More Important, Marketing or Sales?. Advances in Economics, Management and Political Sciences,67,256-265.

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Which Is More Important, Marketing or Sales?

Zhuofan Du *^,1,

¹ Penn State University

* Author to whom correspondence should be addressed.

https://doi.org/10.54254/2754-1169/67/20241317

Abstract

Marketing and sales roles have substantially changed in today's fast-paced corporate climate. This paper examines how marketing and sales evolve, emphasizing understanding their significance and interaction inside contemporary organizations. To shed light on the intricate dynamics of these crucial roles, the study evaluates essential literature, analyses case studies from real-world situations, and assesses current state-of-the-art research. The report examines the case study of "The New York Times" in depth to show how marketing and sales methods may be used in real-world situations. It emphasizes how dynamic pricing and data-driven advertising dramatically affect reader engagement, retention, and income. The research offers insightful analysis of the efficacy of these methods in the digital era, which is characterized by altering customer expectations and behavior. This paper also recognizes marketing and sales drawbacks, such as data privacy issues, algorithmic bias, environmental issues, and ad weariness. The paper projects a future molded by immersive technology, voice search optimization, sustainability-focused practices, and artificial intelligence. However, this study highlights how sales and marketing work together to drive corporate success. It emphasizes how organizations must change, work together, and take advantage of new trends to succeed in a market that is undergoing fast change. Businesses may put themselves in a position for long-term success and excellence in customer service by recognizing the importance of both roles and their symbiotic connection.

Keywords

marketing, sales, contemporary organizations, case studies

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Cite this article

Du,Z. (2024). Which Is More Important, Marketing or Sales?. Advances in Economics, Management and Political Sciences,67,256-265.

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About volume

Volume title: Proceedings of the 3rd International Conference on Business and Policy Studies

Conference website: https://www.confbps.org/

ISBN：978-1-83558-265-7(Print) / 978-1-83558-266-4(Online)

Conference date: 27 February 2024

Editor：Arman Eshraghi

Series: Advances in Economics, Management and Political Sciences

Volume number: Vol.67

ISSN：2754-1169(Print) / 2754-1177(Online)

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