Volume 25

With the need for new development patterns, it is necessary to form a new concept of logistics called intelligent logistics. Now more and more enterprises develop intelligent logistics, but at present, the research on intelligent logistics is not deep enough. So this paper, takes JD intelligent logistics, the leading enterprise in the industry, as an example to focus on the developments, achievements, and problems of intelligent logistics in operation management. This paper reveals that JD intelligent logistics has developments in distribution and transport. It shows that it has a high cost, imperfect management, and a shortage of high talent. These aspects can largely affect the efficiency of the operation in JD. So the JD company should make solutions such as lowing the cost and trying their best to train workers. The outcome of this study can be helpful to other companies in this field.

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The fourth industrial revolution, more popular known as Industry 4.0, has been developed for nearly 10 years since it was proposed, and has gradually evolved into a new revolution in manufacturing on a global scale. It is an era of opportunities for comprehensive digitalization. Through continuous exploration and development, the core technology of Industry 4.0 is constantly being explored and improved. China has written a manufacturing legend in the past 30 years, but its productivity still behind developed countries. If China wants to grow from the world's largest manufacturing country to a manufacturing powerhouse, it must grasp the general trend of Industry 4.0. Therefore, this paper explores the characteristics, core technologies and current global development trends of industry 4.0. And by analyzing the development data of Chinese manufacturing in the past ten years combined with Chinese government policies, the development status of Chinese Industry 4.0 and the problems encountered, some solutions and suggestions are put forward. Help enterprises understand the general environment and the technical characteristics of Industry 4.0, to formulate digital transformation and upgrading strategies based on their own characteristics and development needs.

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With the development of the real estate industry, the take-off of the construction industry has also caused more and more capital to pour into the construction industry, driving the rapid development of the construction industry, but also causing the construction industry to face great competitive pressure. In order to achieve effective management of construction projects, this article aims to point out the main problems in China’s construction management and improve the construction project management system and improve construction technology, which is conducive to improving the operational level and construction quality of construction projects. Currently, there is a lack of effective information communication and coordination mechanisms within the construction units of construction projects, which can lead to slow progress and low efficiency in the construction of construction projects, which will greatly increase the implementation difficulty of construction projects and restrict the improvement of enterprise construction project management level. Thus, it is important to improve the role of construction project management in the construction industry, and it is necessary to figure out the inner problems and strengthen the management of construction projects. The article’s main purpose is to focus on the current situation and development reality of construction project management, specific research is conducted on its management and control optimization from the perspective of engineering management, to provide a reference for modern management and optimization of construction projects management.

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This article analyzes labor market problems through the lens of behavioral economics. This article seeks to identitys methods in which behavioral economics can provide policy recommendations for addressing issues related to unemployment and employment. While traditional economics fails to explain how unemployment insurance discourages job search and leads to long-term unemployment, behavioral economics finds that cognitive biases like loss aversion and present bias prolong unemployment. It suggests that policies must be designed by considering these cognitive biases to increase the motivation of the unemployed to accept work. One policy that can supplement unemployment insurance is wage-loss insurance. Wage-loss insurance is a short or long-term monetary subsidy when the wages in the new job are lower than in the old job. This paper uses qualitative analysis and a literature review to gather insights into labor market problems and the role of behavioral economics in addressing them.

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As the number of Starbucks shops in China continues to increase, Starbucks’ focus on creating high-end products has neglected some of the basic needs of the consuming public. With negative press, the emergence of more and more peer competitors, and the impact of the new crown pneumonia epidemic, Starbucks should change its current status quo, improve its reputation, make corporate innovations, and change marketing strategies. This paper will analyze Starbucks’ current internal and external environments as well as its marketing strategy using a combination of theory and practice, using SWOT analysis theory and a comparison with competitors such as Luckin Coffee and %Arabica Coffee to elaborate, and give some feasible suggestions for corporate innovation. Through SWOT analysis, Starbucks should adopt a “coffee + ” strategy to bundle sales, increase the variety of coffee derivatives, expand partner brands, and take advantage of the Internet to create a Netflix brand to drive traffic.

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This article delves into the significance of Olympic marketing in advancing the Olympic movement and examines the challenges and prospects for the Chinese sports industry to employ cooperative marketing and promotion campaigns to bolster its national economy. The piece derives insights and tactics from the lessons and stratagems of prior Olympic events and sets forth strategic recommendations for Chinese stakeholders to participate in and collaboratively cultivate the sports economy. It underscores the paramount of relationship marketing, continual advancement, methodical marketing planning, and comprehension of the implications associated with Olympic marketing. Moreover, the article contemplates the relevance of service-dominant logic and social identity theory in sports marketing. Nevertheless, it also broaches apprehensions regarding the commercialization of the Olympic Games and the prioritization of financial gain over athlete welfare. Finally, the article advocates for a strategic blueprint to elevate China's sports industry by merging it with other sectors, advocating for healthy lifestyles, and amplifying domestic demand and consumption, while acknowledging the resource dependence theory and the intense competition among industry contenders.

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As the wave of mergers and acquisitions spreads in China, incidents of hostile takeovers in the capital market are becoming more frequent. More Chinese companies are revising their articles of association and adding anti-hostile takeover clauses, including the Golden Parachute clause, to protect their interests. Most research on Golden Parachute has focused on the U.S. market, but China's capitalist market environment and corporate governance structure differ greatly from the U.S., and there are blank spaces in the value judgment of the Golden Parachute in American studies. When introducing it in China, legislative bodies and corporate rules should not copy blindly; rather, they should extract its essence while discarding the dross. This article summarizes current research literature on the Golden Parachute clause by Chinese and American academia, uses empirical research to analyze how the clause was applied in the Musk-Twitter acquisition case, and presents personal insights on how Chinese companies can write the Golden Parachute clause into their articles of association and localize it based on actual mergers and acquisitions scenarios. Efforts must be made at the institutional, legal, and ethical levels to address the challenges faced by the Golden Parachute clause in practice, thereby opening up greater possibilities for their application in China.

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With the progress and development of science and technology, the wave of digital civilization characterized by digitalization and networking has brought about a major change in economic development, society and life style. The booming development of the digital economy has promoted the construction wave of the digital economy infrastructure. Digital infrastructure, as a channel of data circulation and a necessary element of the in-depth development of digital economy, has become an important development direction and investment direction of the development of digital economy, and has also attracted the attention of the country and the government. After summarizing the relationship between predecessors and digital infrastructure, digital economy and economic development, this paper analyzes the specific mechanism of digital economy to economic development from the macro level, and changes the traditional factor utilization mode and factor form by analyzing digital infrastructure. It analyzes how the digital infrastructure affects the development of the economy. At the same time, the difficulties of the current digital infrastructure construction are also analyzed, and the relevant suggestions are put forward.

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Venture capital funding is essential for emerging businesses because it allows them to gain access to capital and other resources necessary for growth. VC firms play an important role in economic growth because they inspire innovative thinking and provide funding for startups to develop marketable products and cutting-edge technologies. Consequently, it is essential for venture capitalists to take into consideration relevant aspects before investing in order to increase the proportion of investments that are successful. Through literature analysis which has revealed that there are six key components to a successful venture capital firm: the team, the syndication, the valuation, the value-add, the interaction with investors, and the exits. Importantly, venture capitalists place more weight on the selection of transactions than on the selection of investments. Rather than considering a company's track record or product offerings, investors will place greater emphasis on the management team behind the venture. Many venture investors subscribe to the old adage that investing in a mediocre idea with excellent management is better than a fantastic business strategy with inexperienced management because a team with competent and experienced employees will play a significant part in the firm's growth. Even while it's crucial to choose your transactions carefully, value can also be created by the addition of new elements after an investment has been made.

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The topic of this article is an analysis of the 2008 Financial Crisis and its inspiration for the complicated economy under COVID-19 and the Russia-Ukraine conflict. The background of this article is that uncertainty and fluctuation occur frequently in the global macroeconomic and 2022’s economic Nobel Prize draws attention to the research of financial crisis. The article will introduce the cause of the 2008 Financial Crisis in 3 aspects: Fed’s monetary policy, subprime mortgages, and credit default swaps. Then it will come to the consequence of the 2008 Financial Crisis with several exact examples. After that, changes due to the 2008 Financial Crisis will be introduced from 2 dimensions, which are Dodd-Frank Act and Basel III. That section also discusses the application of certain regulation or rules and their influence on the post-crisis era. In conclusion part, this article will show the significance of the 2008 Financial Crisis and its application to today’s economic problems under a complex external environment.

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