The Anti-male Gaze Attempt under Digital Media: Culture Consumption Featured with Female Dominance and the Possibility of Female Gaze

Research Article
Open access

The Anti-male Gaze Attempt under Digital Media: Culture Consumption Featured with Female Dominance and the Possibility of Female Gaze

Yingman Tang 1*
  • 1 Jinan University Translation, China, Guang Dong, Zhu Hai, 51900    
  • *corresponding author JoTheFreeBird@163.com
LNEP Vol.4
ISSN (Print): 2753-7056
ISSN (Online): 2753-7048
ISBN (Print): 978-1-915371-33-1
ISBN (Online): 978-1-915371-34-8

Abstract

Male gaze has had far-reaching effects on people in all aspects. With the rapid development of digital media, women have created their own female-centered aesthetics. Thus, the reversed definition of male gaze — female gaze — occurs in the discourse for the first time. Women single out their desirable images of men by creating idols, culture, romantic games for women, and so on. Aiming to seek the potentials and precise impacts of this noted women participation in consumption, the paper would resort to affect theory, a method of case study. The results showed that the anti-male gaze attempt managed to diminish the perception of women as monolithic state. It disintegrated the traditional one-dimensional characters to a certain extent. These emerging multiple standards are set conversely to toxic masculinity. However, the concept of female gaze, on the other hand, could be another thought trap created by patriarchy. Women participation here has non-negligible drawbacks in that women do not equip the same physical and social power to demand men. Therefore, people should view it dialectically so as to fight back the male gaze with other more judicious approaches.

Keywords:

Male Gaze, Affect Theory, Women Economy, Female Gaze

Tang,Y. (2023). The Anti-male Gaze Attempt under Digital Media: Culture Consumption Featured with Female Dominance and the Possibility of Female Gaze. Lecture Notes in Education Psychology and Public Media,4,740-745.
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References

[1]. Snow E. 1989. Theorizing the male gaze: Some problems[J]. Representations, 25: 30-41

[2]. The Reason why female gamers has gained significance. https://www.bbc.com/ukchina/simp/53412269

[3]. Tianfeng Bi. 2019. Inventing idols: Culture industry and fandom zealotry-The Produce 101(China) for instance[J]. Journalism Communication, 1.

[4]. Jensen, J. 2002. Fandom as pathology: The consequences of characterization. In The adoring audience(pp. 9-29). Routledge.

[5]. Yutong Wang. 2020. Women participation, affect theory and idol culture as social symptom [J].Chinese women culture, (01):199-211.

[6]. CNNIC. The 14th “Statistical report on China’s Internet development”.

[7]. GSMA Connected Women, 2019. The mobile gender gap report 2019. https://www.gsma.com/mobilefordevelopment/wpcontent/uploads/2019/03/ GSMA-Connected-Women-TheMobile-Gender-Gap-Report-2019.

[8]. Yufei Chen. 2020. Feminism and immersive communication in Otome games[J]. Today Media, 28(05):74-76.

[9]. Krämer L L. 2016. Fotostrecke: Tittytainment(Fotos von Kathrin Koeppen)[J]. 360°–Das studentische Journal für Politik und Gesellschaft, 11(1).

Cite this article

Tang,Y. (2023). The Anti-male Gaze Attempt under Digital Media: Culture Consumption Featured with Female Dominance and the Possibility of Female Gaze. Lecture Notes in Education Psychology and Public Media,4,740-745.

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About volume

Volume title: Proceedings of the International Conference on Interdisciplinary Humanities and Communication Studies (ICIHCS 2022), Part 3

ISBN：978-1-915371-33-1(Print) / 978-1-915371-34-8(Online)
Editor：Muhammad Idrees, Matilde Lafuente-Lechuga
Conference website: https://www.icihcs.org/
Conference date: 18 December 2022
Series: Lecture Notes in Education Psychology and Public Media
Volume number: Vol.4
ISSN：2753-7048(Print) / 2753-7056(Online)

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References

[1]. Snow E. 1989. Theorizing the male gaze: Some problems[J]. Representations, 25: 30-41

[2]. The Reason why female gamers has gained significance. https://www.bbc.com/ukchina/simp/53412269

[3]. Tianfeng Bi. 2019. Inventing idols: Culture industry and fandom zealotry-The Produce 101(China) for instance[J]. Journalism Communication, 1.

[4]. Jensen, J. 2002. Fandom as pathology: The consequences of characterization. In The adoring audience(pp. 9-29). Routledge.

[5]. Yutong Wang. 2020. Women participation, affect theory and idol culture as social symptom [J].Chinese women culture, (01):199-211.

[6]. CNNIC. The 14th “Statistical report on China’s Internet development”.

[7]. GSMA Connected Women, 2019. The mobile gender gap report 2019. https://www.gsma.com/mobilefordevelopment/wpcontent/uploads/2019/03/ GSMA-Connected-Women-TheMobile-Gender-Gap-Report-2019.

[8]. Yufei Chen. 2020. Feminism and immersive communication in Otome games[J]. Today Media, 28(05):74-76.

[9]. Krämer L L. 2016. Fotostrecke: Tittytainment(Fotos von Kathrin Koeppen)[J]. 360°–Das studentische Journal für Politik und Gesellschaft, 11(1).

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