The Anti-male Gaze Attempt under Digital Media: Culture Consumption Featured with Female Dominance and the Possibility of Female Gaze

Yingman Tang

doi:10.54254/2753-7048/4/2022314

Research Article

Open access

Published on 17 May 2023

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Tang,Y. (2023). The Anti-male Gaze Attempt under Digital Media: Culture Consumption Featured with Female Dominance and the Possibility of Female Gaze. Lecture Notes in Education Psychology and Public Media,4,740-745.

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The Anti-male Gaze Attempt under Digital Media: Culture Consumption Featured with Female Dominance and the Possibility of Female Gaze

Yingman Tang *^,1,

¹ Jinan University Translation, China, Guang Dong, Zhu Hai, 51900

* Author to whom correspondence should be addressed.

https://doi.org/10.54254/2753-7048/4/2022314

Abstract

Male gaze has had far-reaching effects on people in all aspects. With the rapid development of digital media, women have created their own female-centered aesthetics. Thus, the reversed definition of male gaze — female gaze — occurs in the discourse for the first time. Women single out their desirable images of men by creating idols, culture, romantic games for women, and so on. Aiming to seek the potentials and precise impacts of this noted women participation in consumption, the paper would resort to affect theory, a method of case study. The results showed that the anti-male gaze attempt managed to diminish the perception of women as monolithic state. It disintegrated the traditional one-dimensional characters to a certain extent. These emerging multiple standards are set conversely to toxic masculinity. However, the concept of female gaze, on the other hand, could be another thought trap created by patriarchy. Women participation here has non-negligible drawbacks in that women do not equip the same physical and social power to demand men. Therefore, people should view it dialectically so as to fight back the male gaze with other more judicious approaches.

Keywords

Male Gaze, Affect Theory, Women Economy, Female Gaze

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References

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About volume

Volume title: Proceedings of the International Conference on Interdisciplinary Humanities and Communication Studies (ICIHCS 2022), Part 3

Conference website: https://www.icihcs.org/

ISBN：978-1-915371-33-1(Print) / 978-1-915371-34-8(Online)

Conference date: 18 December 2022

Editor：Muhammad Idrees, Matilde Lafuente-Lechuga

Series: Lecture Notes in Education Psychology and Public Media

Volume number: Vol.4

ISSN：2753-7048(Print) / 2753-7056(Online)

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