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Feminism That Grows Itself Inside the Structure of the Patriarchal Gaze: A Case Study of the K-pop Female Creator Group--(G)I-DLE’s “Nxde”
- 1 Xi'an Jiaotong-Liverpool University
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Abstract
Focusing on feminist discourses within the structure of the patriarchal gaze, this paper analyzes the ability of female creators in the K-pop industry to dissolve male-dominated visual pleasure by using the K-pop girl group (G)I-DLE and their self-composed song “Nxde” as a case study. By exploring the song’s promotional strategy, arrangement, music video, lyrics, and social reactions, the study uncovers its unique attempt to subvert traditional gender narratives. The promotional strategy and arrangement critique the objectification of women through satirical elements; the music video deconstructs patriarchal society’s traditional perceptions of beauty and desire through aesthetic choices, homage to classic female figures, and innovative camera language. However, society’s response to “Nxde” reveals a contradiction between feminist ideals and commercial realities, and its stage performance and image remain controversial for catering to the male gaze. Research has shown that while female creators like (G)I-DLE have actively challenged patriarchal structures through their artwork, the complete dissolution of the male gaze in a highly commercialized industry like K-pop remains a complex and unfinished topic. However, works like “Nxde” are an important step forward in redefining the image of women in mainstream media and feminist narratives in pop culture.
Keywords
Feminism, K-pop industry, patriarchal gaze, female artists
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Cite this article
Zeng,Z. (2025). Feminism That Grows Itself Inside the Structure of the Patriarchal Gaze: A Case Study of the K-pop Female Creator Group--(G)I-DLE’s “Nxde”. Lecture Notes in Education Psychology and Public Media,82,23-31.
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