Digital Labor: Research on the Exploitation of Short Video Platform in China—Take TikTok as an Example

Siyun Kong; Zixian Yang; Biling Gong

doi:10.54254/2753-7048/3/2022383

Research Article

Open access

Published on 1 March 2023

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Kong,S.;Yang,Z.;Gong,B. (2023). Digital Labor: Research on the Exploitation of Short Video Platform in China—Take TikTok as an Example. Lecture Notes in Education Psychology and Public Media,3,866-870.

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Digital Labor: Research on the Exploitation of Short Video Platform in China—Take TikTok as an Example

Siyun Kong ¹, Zixian Yang ², Biling Gong ³

¹ School of New media and network,Zhengzhou University, Zhengzhou, Henan 450001,China
² Clifford International School, Guangzhou, Guangdong 511495, China
³ School of Literature and Communication, Jiujiang University, Jiujiang, Jiangxi 332005,China

* Author to whom correspondence should be addressed.

https://doi.org/10.54254/2753-7048/3/2022383

Abstract

The short video platform industry represented by the TikTok platform has developed rapidly. At the same time, its development is closely connected to the enormous traffic value brought by short video users who can be regarded as "digital labor," which leads to some problems about exploitation. The short video users are exploited by generating content and data without benefit from their production. This paper takes TikTok as an example, based on the digital labor theory, explore the exploitation phenomenon and problems in TikTok's operation and profit mode from the perspectives of viewers and content creators, and put forward a relevant theoretical basis for the future study of exploitation in short video platforms.

Keywords

Digital labor, exploitation, short video platform

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About volume

Volume title: Proceedings of the 3rd International Conference on Educational Innovation and Philosophical Inquiries (ICEIPI 2022), Part II

Conference website: https://www.iceipi.org/

ISBN：978-1-915371-09-6(Print) / 978-1-915371-10-2(Online)

Conference date: 4 August 2022

Editor：Abdullah Laghari, Nasir Mahmood

Series: Lecture Notes in Education Psychology and Public Media

Volume number: Vol.3

ISSN：2753-7048(Print) / 2753-7056(Online)

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