Volume 15

Published on February 2025

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Conference date: 1 January 0001
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Research Article
Published on 15 January 2025 DOI: 10.54254/2753-7102/2025.20512
Lin Wang, Tengyue Ma
DOI: 10.54254/2753-7102/2025.20512

Since Malaysia's independence, the relationship between the Malay and Chinese ethnic groups (Malay/Chinese) and the relationship between the Malay and Indian ethnic groups (Malay/Indian) have been two of the most significant political issues in the country. While both belong to the category of indigenous groups and immigrant relations in Malaysia, there are fundamental differences between these two relationships. This paper argues that the Malay/Chinese relationship is a long-standing ethnic conflict caused by social class disputes, characterized by economic disparities, cultural clashes, and structural factors such as colonial history. In contrast, the Malay/Indian relationship is primarily a short-term regional conflict triggered by unexpected events. The ethnic stratification in the Malay/Chinese relationship, formed on the basis of economic differences, has become a structural condition, and the historical friction since the British and Japanese colonial periods has further exacerbated the situation. For Malaysia to build a truly equal and mutually respectful multicultural society, many areas still require significant efforts.

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Wang,L.;Ma,T. (2025). A Comparative Study of Malay/Chinese and Malay/Indian Ethnic Conflicts and Relations in Malaysia's Multi-Ethnic Society. Advances in Social Behavior Research,15,1-11.
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Research Article
Published on 15 January 2025 DOI: 10.54254/2753-7102/2025.20513
Chunhao Zhang, Ying Tian, Yuqi Zhang
DOI: 10.54254/2753-7102/2025.20513

Intangible cultural heritage is a valuable asset of Chinese civilization, playing an indispensable role in shaping cultural confidence and pride. However, in the context of the internet and new media, there has emerged a scenario of cultural inheritance stagnation and financial difficulties. This study collects data from 300 users regarding the digital content of intangible cultural heritage through semi-structured interviews, utilizing NVivo12 software and based on a three-level coding framework of grounded theory. It discusses solutions for the digital dissemination path of culture and builds a model for its dissemination and development. The study finds that user willingness, technical support, dissemination media, and cultural plasticity have significant effects on the digitalization of intangible cultural heritage.

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Zhang,C.;Tian,Y.;Zhang,Y. (2025). Analysis of the Digital Dissemination Path of Intangible Cultural Heritage from the Perspective of Grounded Theory. Advances in Social Behavior Research,15,12-15.
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Research Article
Published on 15 January 2025 DOI: 10.54254/2753-7102/2025.20515
Lingli Dong, Wanzhen Hui
DOI: 10.54254/2753-7102/2025.20515

As the main force of society’s future, the study of contemporary college students’ ideological and behavioral characteristics and the factors influencing them is of great significance. This paper investigates the ideological and behavioral characteristics and the main influencing factors of contemporary college students through questionnaires and in-depth interviews. The research finds that the ideological and behavioral characteristics of contemporary college students are diversified, with strong self-awareness and innovation consciousness. The main factors influencing their thoughts and behaviors are society, school, family, and personal factors. Based on these characteristics and influencing factors, this paper offers corresponding strategies and recommendations to provide reference for ideological and political education in universities.

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Dong,L.;Hui,W. (2025). Study on the Ideological and Behavioral Characteristics and Influencing Factors of Contemporary College Students. Advances in Social Behavior Research,15,16-20.
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Research Article
Published on 15 January 2025 DOI: 10.54254/2753-7102/2025.20516
Yiliang Zhao
DOI: 10.54254/2753-7102/2025.20516

In the context of the internationalization of higher education and the yearly increase in the number of Chinese students in Italy, this paper examines the processes and reasons why Chinese students choose Italy. Using a semi-structured interview with ten English-taught Master's students at the University of Padova in Italy, the study illustrates the reasons why Chinese students choose Italy by focusing on previous mobility experiences and the social embeddedness of the students and incorporating push and pull models from the international student mobility literature. The paper finds that previous successful mobility experiences and the social networks in which students are embedded foster the formation of study abroad perceptions. Economic factors, a novel curriculum, high quality of education, and low entry language requirements were key factors in choosing Italy.

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Zhao,Y. (2025). Becoming a Mobile Student – The Process and Reasons Why Chinese Students Choose Italy. Advances in Social Behavior Research,15,21-25.
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Research Article
Published on 15 January 2025 DOI: 10.54254/2753-7102/2025.20518
Jinfang Zhang
DOI: 10.54254/2753-7102/2025.20518

The rapid development of the internet has led to the rise of social networking sites, which have impacted the psychological health and social adaptation of college students. Existing research shows that the intensity and patterns of social networking site use are closely related to adolescents' core self-evaluations, with perceived social support playing a mediating role in this relationship. This study, based on a questionnaire survey of 231 college students with an average age of 19.5, reveals the intrinsic connection between social networking site use and core self-evaluations. The findings indicate that the intensity and pattern of use significantly affect self-evaluations, and perceived social support partially mediates this relationship.

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Zhang,J. (2025). Research on the Relationship Between College Students' Use of Social Networking Sites, Perceived Social Support, and Core Self-Evaluation. Advances in Social Behavior Research,15,26-32.
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Research Article
Published on 15 January 2025 DOI: 10.54254/2753-7102/2025.20519
Zhengxiao Wang
DOI: 10.54254/2753-7102/2025.20519

With the rapid development of the e-sports industry, semi-professional e-sports youth, as an important but relatively disadvantaged group in the e-sports career ecology, face many difficulties such as economic pressure, narrow career paths, and insufficient social cognition. This study focuses on the survival status and career path of semi-professional e-sports youth, and proposes countermeasures at the macro, meso and micro levels by analyzing the problems they face. That is, at the macro level, to improve industry policies and career protection, and to promote the standardized development of the e-sports industry; at the meso level, to improve the social perception of e-sports, and to strengthen the support of families and communities; and at the micro level, to provide players with guidance on career planning, comprehensive skills training, and mental health support, and to help them achieve sustainable development. The study shows that solving the plight of semi-professional e-sports youth not only helps to improve the career development of this group, but also has important significance for the healthy development of the e-sports industry and the diversification of the social career ecology.

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Wang,Z. (2025). The Dilemma and Breakthrough of “Gaming Dream”: A Study on the Survival Status and Career Path of Semi-Professional Gaming Youths. Advances in Social Behavior Research,15,33-36.
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Research Article
Published on 16 January 2025 DOI: 10.54254/2753-7102/2025.20551
Jizhuo Chen
DOI: 10.54254/2753-7102/2025.20551

Since its eastward spread, Buddhism has interacted with and integrated into traditional Chinese culture, gradually becoming localized and sinicized, flourishing during the Sui and Tang dynasties. The Buddhist doctrines and precepts, such as the concepts of equality of all beings, compassion, the notion of hell, and karma, have increasingly influenced traditional Chinese legal thought. These ideas have altered or reinforced the legislative, law enforcement, judicial, and law-abiding perspectives of emperors, officials, and even the common people. The introduction of Buddhism brought new legal concepts, enriched the cultural connotation of Chinese law, and contributed to the formation of China's unique legal philosophy.

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Chen,J. (2025). A Preliminary Study on the Influence of Buddhism on Traditional Chinese Legal Thought. Advances in Social Behavior Research,15,37-43.
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Research Article
Published on 23 January 2025 DOI: 10.54254/2753-7102/2025.20692
Zhangyu Wang
DOI: 10.54254/2753-7102/2025.20692

This paper combines psychology and economics to better comprehend consumption habits and decision-making among the low-income groups. The study employs a mixed methodology that includes surveys and behavioral experiments to look at the role that economic constraints and psychological conditions play in subsistence-level consumption decisions. The questionnaire gathers quantitative information about spending habits, financial planning and spending, and the experimental section modelled decision-making to see how people use limited resources. Key results show that low-income individuals prioritize short-term rather than long-term needs, have present bias, and make impulse decisions when stressed. And cognitive biases, like loss aversion and overconfidence, also impact decision-making in this population. These findings are significant for psychological and economic research, and they rebuke the rationality hypothesis in conventional economic models. The study also provides pragmatic advice to policymakers and corporations that the intervention needs to focus on both the mental obstacles to financial decision-making and the economic constraints of low-income people.

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Wang,Z. (2025). Exploring the Intersection of Psychology and Economics: Understanding Consumption Patterns and Decision-Making Behaviors among Low-Income Populations. Advances in Social Behavior Research,15,44-48.
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Research Article
Published on 23 January 2025 DOI: 10.54254/2753-7102/2025.20694
Yixin Zhang
DOI: 10.54254/2753-7102/2025.20694

With the development of society and the advancement of education concepts, more and more families use picture book reading as an event that helps education and closer parent-child relationships. For many families, pets are not only playmates of children, but also cultivate children's sense of responsibility and love. Through picture books, children can better understand the living habits and emotional needs of pets, thereby promoting their interaction and communication with pets. This paper is based on the content of the picture book based on the theme of "Pet Science" as the research theme. This paper used the questionnaire, literature analysis and retrospective as the research method. The conclusion is that there is a demand for pet science picture books in the market, but the number of picture books is small and the publicity is not strong enough. The content and design of pet science picture books are discussed, and it is concluded that concise and clear text and pictures, rich colors and interactive designs that attract the interest of preschool children are needed, and the size and material should also be considered to be suitable for children.

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Zhang,Y. (2025). Study on Picture Books for Preschool Children from the Perspective of Pet Science — Take Meet New Friends as an Example. Advances in Social Behavior Research,15,49-54.
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Research Article
Published on 23 January 2025 DOI: 10.54254/2753-7102/2025.20693
Xinyu Yu
DOI: 10.54254/2753-7102/2025.20693

As China's demographic structure changes and the population ages, the demand for skilled caregivers increases. This study uses the push-pull theory to analyze the issue of caregiver mobility in nursing homes.10 nursing staff were interviewed for this interview, including 3 males and 7 females, aged between 43 and 60 years old, with an average age of 52.3 years old. There is 1 person with a university education, 4 people in high school, and 5 people in junior high school. Through interviews, it was found that caregiver mobility is influenced by factors such as employment barriers, work intensity, social biases, as well as market demand, skill development, and emotional rewards. To reduce turnover rates and improve the quality of elderly care services, this paper proposes suggestions to optimize the training system, improve the working environment, and enhance the social image of the profession.

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Yu,X. (2025). Research on the Mobility of Nursing Home Caregivers from the Perspective of Push Pull Theory. Advances in Social Behavior Research,15,55-59.
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