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Three Main Tools for Luxury Brands to Strengthen Customers’ Perception of the Brand
- 1 Guangdong Experimental High School
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Abstract
The paper is mainly focusing on examining strategies for firms in the luxury goods market to increase sales. In this paper, the 3 strategies: why logos play an essential role in this industry, why traditional luxury brands began collaborating with fashionable brands and why luxury brands pay high fees to celebrities to engage them as spokespersons, are illustrated. After elaborating on these strategies along with an empirical research and screenshots, the results show that one of the reasons why people are fond of buying luxury products is that logos represent a sense of superiority and may show the owners’ status; collaboration draws people's attention and increases purchase desire as a large number of people appreciate the combination of luxury and street fashion; star effect leads to many customers want to follow or imitate their idols so they are likely to purchase the clothes or items which their idols have worn.
Keywords
logos, star and celebrities, collaboration, customers’ thoughts, strategies, luxury brands
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Cite this article
Lin,J. (2023). Three Main Tools for Luxury Brands to Strengthen Customers’ Perception of the Brand. Advances in Economics, Management and Political Sciences,2,44-48.
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