Marketing Strategy of Open AI

Haoyuan Ma

doi:10.54254/2754-1169/73/20231500

Research Article

Open access

Published on 5 March 2024

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Ma,H. (2024). Marketing Strategy of Open AI. Advances in Economics, Management and Political Sciences,73,109-112.

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Marketing Strategy of Open AI

Haoyuan Ma *^,1,

¹ University of Califonia, Irvine 3151 Social Sciences Plaza, Irvine, CA 92617, the United States

* Author to whom correspondence should be addressed.

https://doi.org/10.54254/2754-1169/73/20231500

Abstract

In the current society, the field of artificial intelligence is developing rapidly. In the field of artificial intelligence, OpenAI can be said to be one of the best, which promotes technological progress and market dynamic changes. This article discusses OpenAI's marketing strategy in depth, with the aim of understanding its formulation, evolution, and impact on the artificial intelligence industry. Through analysis, this paper examines the company's initial marketing efforts, branding and messaging strategies, and the role of collaborations and partnerships in expanding its market presence. The paper also discusses ethical considerations intertwined with OpenAI's marketing messages and statements, emphasizing the importance of transparency in this field. The findings of this paper highlight the importance of well-designed marketing strategies to shape industry perceptions, drive technology adoption, and promote ethical considerations in AI development. This research serves as a basis for looking at the complex relationship between marketing strategies and their wider implications for the AI industry.

Keywords

Open AI, marketing strategy, ChatGPT

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References

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[6]. Russell, Stuart. *Human Compatible: Artificial Intelligence and the Problem of Control*. Viking, 2019, p. 202.

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[9]. Russell, Stuart, et al. "Research Priorities for Robust and Beneficial Artificial Intelligence." *Future of Life Institute*, 2015.

Cite this article

Ma,H. (2024). Marketing Strategy of Open AI. Advances in Economics, Management and Political Sciences,73,109-112.

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About volume

Volume title: Proceedings of the 2nd International Conference on Financial Technology and Business Analysis

Conference website: https://2023.icftba.org/

ISBN：978-1-83558-319-7(Print) / 978-1-83558-320-3(Online)

Conference date: 8 November 2023

Editor：Javier Cifuentes-Faura

Series: Advances in Economics, Management and Political Sciences

Volume number: Vol.73

ISSN：2754-1169(Print) / 2754-1177(Online)

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