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Apple’s Marketing Strategy in China and Its Enlightenment to the Electronic Industry
- 1 Jiaxing Senior High School, Jiaxing, Zhejiang, China, 314000
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Abstract
In recent years, the electronic market in China has gone through a process of rapid development and recession. However, while many manufacturers are shutting down, Apple company from America is growing fast. Since its official entry into the Chinese market, Apple has been continuously bought by Chinese consumers. Achieving such a result is not only related to the quality, technology, innovation and users’ experiences of their products, but also closely related to Apple’s innovative marketing strategies. This paper mainly analyzes Apple's marketing strategy in China and its implications for the electronics industry by using the method of literature analysis and review. The purpose of it is to analyze the development status of China’s electronic industry and the development prospects of Apple. Related papers published by predecessors would be used to help understand the changing strategies and the connection between them and the whole electronic industry. In addition, data and figures would also be used to support the result. According to the findings, it is clear that Apple’s marketing strategies are methodical and manageable although they do have some problems.. In view of these problems, this paper puts forward some suggestions on accelerating technological innovation and perfecting the systems.
Keywords
Apple, Strategy, Electronic Industry
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Cite this article
Xu,L. (2024). Apple’s Marketing Strategy in China and Its Enlightenment to the Electronic Industry. Advances in Economics, Management and Political Sciences,77,21-25.
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